In the digital-driven world, workflow automation is the roadmap to streamline the hybrid workforce. ServiceNow is a cloud-based SaaS solution that enables business organizations to get their software stack to the next level and help them improve across the globe.
The company is based in the outskirts of California and has expanded from just 5 employees (in 2005) to almost 13,096 (in 2021). Also, it has ranked 11th number on FORTUNE 50 as of February 2021 and has a net revenue of a whopping $5,532 million.
ServiceNow is a complete suite that covers pretty much everything organizations need to get ahead in this fast-paced world, from H.R. administration to customer support to I.T. desks and many more.
P.S. CRM AND CUSTOMER SUPPORT IS SOMETHING THEY ARE FAMOUS FOR, and ServiceNow’s market-driven strategies have increased its market dominance and competitive edge.
Hence, to maintain its dominance in the market and protect its revenue, ServiceNow has to fend off its competitors. An in-depth analysis will help you choose the best:
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Top 10 ServiceNow Competitors and Alternatives
We have put together a list of some of the best competitors and alternatives to ServiceNow so you can invest your hard-earned money wisely.
Zendesk
- Founded: 2007.
- Headquarters: San Francisco, California.
It’s no wonder that Zendesk is one of the prominent and powerful players in cloud computing. It helps business empower their customer service agents and sales with the tools they need to get the job done. From knowledge management platforms to CRMs to help desks, Zendesk caters to the needs of all.
The company serves over 100,000 customers across a wide range of industries; hence, one of the largest and dominant companies in the industry.
Also, the net revenue of Zendesk as of November 2021 surged by 32% year over year to $347 million. It is projected that the net revenue by end of FY 2021 will be anywhere from $1.329 to $1.335 billion.
Zendesk Talk, Zendesk Support, Zendesk Sell, Zendesk Explore, and Zendesk Gather are some of the products offered by the company.
Moreover, the company leverages A.I. (artificial intelligence) to help companies automate workflow, customer interactions, improve operational efficiency, and boost productivity.
What’s more, it has acquired one of the A.I. startups named Cleverly to expand its customer service competency.
The biggest plus, it offers a flexible pricing structure that can be tailored to meet the needs of different businesses. For example, customer support costs as little as $5 a month, and $19 for sales for small and medium-sized business organizations.
Oracle
- Founded: 1977.
- Headquarters: Redwood City, California.
Oracle is one of the top leaders operating in the technology industry that offers enterprise solutions. Oracle is a cloud-based platform that facilitates organizations in managing their data to enhance the operation process.
Did you know that it’s one of the largest software companies in the world by market capitalization $218.81 Billion? Yes, the company has a net revenue of $40.5 billion in the F.Y. 2021.
Oracle is one of the competitors to ServiceNow; the company has almost 136,000+ employees, which is almost 10 times more than the latter.
Also, oracle’s PeopleSoft is an entire suite comprising of essential tools that can address the needs of your business. It is used by thousands of companies around the world across all industries.
It offers comprehensive industry and business solutions that allow organizations to boost productivity, accelerate overall business performance, and cut costs.
The company offers Talent Management Cloud and Global H.R. Cloud that compete with the H.R. service of ServiceNow.
Albeit both the solutions help companies streamline workflow, H.R. procedures and manage the whole cycle of talent management; from onboarding new hires to outsourcing candidates.
However, Oracle’s far-reaching enterprise ecosystem will definitely give ServiceNow a hard time in the industry.
Jira
- Founded: 2002.
- Headquarters: Sydney, Australia.
JIRA works as both an issue tracking platform and project management software comprising of three segments: Jira Software, Jira Service Desk, and Jira Core.
The company’s service desk provides interactive and comprehensive snapshots of all support activities, internal I.T., enabling users to share information and collaborate easily.
Also, the platform is owned by an Australian-based software company, Atlassian that has a net revenue of $2.244 billion and over 5800 employees.
One of the major selling points of the platform’s service desk is its simplicity. Yes, the company offers seamless functions and easy-to-follow processes, so even non-tech-savvy can use it.
You can access almost everything, from automation services to software development to project management to I.T. support and whatnot – all in one single platform.
Jira can be the answer to your company’s woes if you want to break down internal communication barriers.
The company has acquired Trello and is using it to improve the overall user experience and interface of Jira. And, yes, the acquisition has increased the competitive edge of Jira over ServiceNow.
ConnectWise
- Founded: 2019.
- Headquarters: Tampa, Florida.
It is a software company that not only provides organizations with seamless automation but data management. The company offers both software and services help to tech-savvy providers that help them streamline SaaS solutions.
The company was acquired by Thoma Bravo in 2019 for almost $1.5 Billion. On top of that, to improve the range of products and services, the new CEO added almost $25-$45 million and laid off almost 4% of the total workforce.
What sets it apart from other similar solutions is its intuitive and secured platform. It’s no wonder that since 2019 CEO Magee has really transformed the company with acquisitions like Perch Security, Continuum, and StratoZen.
Also, these strategic acquisitions have helped him earn a place in CRN’s 2021 TOP 100 EXECUTIVES. Although the two solutions offer automation process solutions, ConnectWise offers a lot more than that, such as security optimization and I.T. asset management tools that might grab the attention of security-centric organizations.
Salesforce
- Founded: 1999.
- Headquarters: San Francisco, Florida.
Salesforce is one of the world’s leading cloud-based software companies that offer CRM (customer relationship management). Almost over 150,000 companies use its CRM to automate workflows, sales, marketing, and other business processes.
The company reported net revenue of $21.25 Billion in FY 2020, and it is projected that by the 2nd quarter of 2022, it will go up to $26.8 billion with over 56,000 employees in its workforce.
It offers comprehensive business integration, which, in turn, gives it a competitive edge over ServiceNow. It’s a one-stop solution for all processes of automation.
Also, the sales cloud of the company contributes 34% of its revenue, 15% comes from marketing, 20% from other divisions, and 30% from Service Cloud.
Furthermore, Salesforce controls almost 18% of the SaaS cloud market globally, and robust features offered by its CRM make it an ideal competitor of ServiceNow.
Workday
- Founded: 2005.
- Headquarters: Pleasanton, California.
Workday is America’s human capital management and financial management Software Company. The company was founded by the founders and executives of former company PeopleSoft after Oracle took over PeopleSoft.
HCM (human capital management) of the Workday is a good competitor to ServiceNow’s H.R. Service Delivery.
Workday generated annual revenue of $4.894 Billion by the end of October, 2021 – an increase of 17.58% year over year. Workday Planning, Workday Recruiting, Workday Learning, Workday Payroll, and Workday Financial Management are some of the products offered by the company.
Thus, organizations can use human capital management and all these essential products via one single platform. This, in turn, increases the company’s competitive edge over ServiceNow.
Spiceworks Ziff Davis
- Founded: 2006.
- Headquarters: Austin, Texas.
It is a leading global network and marketplace for technology brands and I.T. professionals. Spiceworks was acquired by Ziff Davis in 2019 hence, the name Spiceworks Ziff Davis. Also, it is currently operated as the division of global J2 – a market for tech buyers and vendors.
The company’s help desk competes with that of ServiceNow.
Also, it uses A.I. (artificial intelligence) technologies to help organizations automate operational processes, track internal users, and share information. Besides that, Spiceworks also offers a free plan that may entice the customers of ServiceNow.
The platform’s interface is easy-to-use so integrating it into the business is a straightforward experience.
SupportBee
- Founded: 2010.
- Headquarters: Austin, Texas.
It’s a web-based management tool that helps businesses process and catalog customer service requests. Customer portal and knowledge base software are used by the majority of small and medium-sized businesses to improve overall connectivity and collaboration.
The ticketing system of SupportBee enables the organization/team to organize, prioritize, and collaborate on customer support emails.
Indian entrepreneurs Hana Mohan and Nithya Rajaram founded the company, and almost 450 organizations are using its solution and generates a revenue of $540,000.
Also, the company allows you to integrate data and insights from other platforms, including FlowDock, Slack, and Insightly.
Thus, SupportBee offers both cost-effective pricing models as well as flexible ticket tracking features. For example, the startup plan will cost you around $13 a month, while the enterprise plan costs $17 a month.
SAP SE
- Founded: 1972.
- Headquarters: Walldorf, Baden-Wurttemberg, Germany.
SAP SE is a German software company that creates enterprise solutions to manage customer relations and business operations. Also, it tops the list of valuable tech companies across the globe with a brand value of $57.58 billion.
Did you know that the net revenue of SAP SE by the 4th quarter of 2020 was $32 billion with a net income of $6.75 billion? Also, it has the biggest workforce with 102,000+ employees, eight times greater than ServiceNow.
Also, the company’s SuccessFactors is one of the best alternatives to H.R. Service Delivery offered by ServiceNow. Businesses opt for SuccessFactors to align their market-driven strategies with their goals and manage the performance of employees. This, in turn, enhances efficiency, execution, and overall results.
Furthermore, SAP S/4HANA was launched by the company in 2015 that provides advanced cloud-based features for data analytics.
Splunk
- Founded: 2003.
- Headquarters: San Francisco, California.
It is a software company that offers artificial intelligence-powered software for data analysis. Companies are opting for their services to search, monitor, and analyze machine-generated data.
The company has 7.500+ employees and reports revenue of $2.36 billion as of the 4th quarter of F.Y. 2020.
It works on machine data to identify data patterns, diagnose business problems, and acquire solutions to streamline business operations.
Splunk Cloud, Splunk Enterprise, and Splunk Light are some of the options that businesses can choose from to address the needs of the organization.
Innovative and industry-leading companies such as IBM, Adobe, Visa, Bosch, and Cisco use Splunk for their operational challenges.
Wrap Up
Almost every option and alternative in the rundown is different but has its own strengths. You got to be careful when deciding which CRM and help desk service would best fit the need of your organization.
Considering the value and service of each feature will further help you narrow down the possibilities. Go for the one that brings value to your organization instead of falling for innovations that won’t do any good.
Always keep in mind your business goals and aims and then commit to a platform that not just caters to the need of your business but has future growth.
By doing so, you will probably end up making the best possible investment for your company. Thank us later!
