Sainsbury’s is a London based supermarket chain that has been active since 1869. For a long period, it was the largest supermarket chain in the country and currently it is one of the largest with over 1500 stores across the UK. Over the years, the brand has survived in the face of stiff competition through various market techniques. In this …
Founded in 1998 in California, Google is one of the largest IT conglomerates to have existed within the IT sphere. The company currently holds a leadership position in various internet-based industries throughout the world. These include industries such as search engine, cloud tools, operating systems, and other software and hardware. Among these the brand is most likely known for their …
Coffee is an age-old drink that is popular across the world. Originally made from the mixture of coffee beans and hot water, the beverage can now be found in many forms. It has almost become an integral part of human society and there are various political, economic, sociocultural, technological, legal, and environmental factors that ensure this billion-dollar industry thrives on. …
China is one of the largest markets that exist in the current world, due to its sheer population. This makes the country a highly attractive market for the foreign brands. However, this market is constantly shifting due to various factors. In this article we will analyze the factors that affect the country of China as a whole. These will include …
Founded in 1884, Marks and Spencer is the oldest retail store based in England dealing with products such as food, household products, clothing, etc. The brand has faced quite the upscale during its century long existence and is now a household name in the United Kingdom. However, in recent times the company has announced the closing of many of its …
KFC, also known as Kentucky Fried Chicken is undoubtedly one of the most dominant fast-food franchises all around the world. It has managed to establish its presence in over 140 countries with more than 22,000 locations globally. Established by Colonel Sanders in 1952, it has seen a lot of ups and downs before taking its spot as one of the …
Volkswagen, a German automobile brand, is one of the most renowned automobile brands in the world. The group is also associated with certain other major vehicle brands such as Audi, Buggati, Skoda, Ducati (motorbike), etc. which act as its subordinate brands. Over time the Volkswagen group has taken on many ventures, some successful, others not as much; and this is …
The Spanish lifestyle and retail brand Zara have been making waves throughout the world with its compelling line of fast fashion and accessories. Considered as the flagship brand of the Inditex Group, Zara has quickly become one of the names to reckon with in the global fashion industry. With over 10,000 stores worldwide and more coming up steadily, the future …
Chicago based McDonald’s is arguably the most recognizable fast food chain in the entire world. Operating across 120 markets in over 37000 locations, this familiar fast-food joint is a particular favorite of kids worldwide. The red and yellow motif, together with the characteristic arched M, has become a banner of happiness and quick meals the world over. With an estimated …
Pepsi is one of the world’s most recognizable brands. Formed by the merger of two companies, namely the Pepsi-Cola Company and Frito-Lay Inc, PepsiCo was formed in 1965, and since then has continued towards building an enduring legacy with brands such as Lays, Mountain Dew, Starbucks and obviously Pepsi. Judging by sheer volume, PepsiCo is the largest food, snack and …
