Demographic segmentation divides the market into segments based on variables like age, gender and family and offers the product and services that satisfy their mutual needs. This marketing tutorial explains market segmentation variables and examples
What Is Geographic Segmentation? Geographic segmentation is a process of grouping customers based on where they live. Companies segment their target market geographically when needed to focus on a specific area. Geographic market segmentation tends to optimize the marketing strategies of a business by matching products and services to different regions, cities and countries where the customers live. All of …
The recent era of economic depression shook all industries and airlines’ industry was no exception. Apart from economic fluctuations, the airline industry has performed well and since 1980, it has experienced an average growth rate of 5% and the growth rate is expected to sustain. Nevertheless, there are various challenges that the airline industry faces which includes high operational costs, …
Airbnb is online community-based marketplace connection travellers with local hosts. The company allows people to rent out, explore and book accommodations for a short-term basis. This platform enables people to share their extra space and generate extra income. The Company main office is situated in San Francisco, United States. It is operational in more than 192 countries. Many people believe …
Lululemon Athletica is a Canadian designer and retailer dealing in athletic apparels for women, men and girls. Its fitness product line includes Tops, Bottoms and Accessories Lululemon was founded in the year 1998 by Chip Wilson. According to 2018 report, currently, the company operating 404 stores, out of which 334 are in the United States and Canadian market. It is also …
In simple words, SWOT Analysis is a helpful business analysis tool. Small Business owners and managers can use this tool to identify strength weaknesses opportunities and threats for their different business situations.
If you are a small business owner or a professional, situational analysis is very important when it comes to the decision-making process. it helps you to make an action plan to achieve your goals. Using Swot analysis examples is the best way to understand this technique.
The objective of this tutorial is to provide you a detailed external environmental analysis of Tesco a retail supermarket company. The PESTEL analysis tool will analyze the unpredictable environment in which Tesco Plc operates by discussing the factors affect the Tesco performance and operation. Tesco is a British multinational retailer company. It Headquarter is situated in Hertfordshire, England. In terms …
This marketing tutorial is about Swot analysis. it is a simple and widely used analysis tool to assess business environment. It helps to understand strengths, weaknesses, opportunities and threat of a business, product and projects. It can be used for nonprofit organizations and individual’s personal assessment.
