Having a successful brand is one of the important assets of your business. In this way, we can say that brand building is an important activity in the overall business development. It can make your consumers loyal and create awareness of your brand in the market. If you are a business owner and think to build a business brand, then …

Brand identity is basically the face of your business and amongst creative marketing strategies. Values, services, ideas, and personality are represented through brand identity. It is able to generate customer loyalty along with making employees proud to be a part of the organization.

Shopping products refer to items that the consumers purchase less frequently and compare with available alternatives in the market. Consumers need time, planning and efforts to take the final decision whether to buy the product or not.

Unsought products typically are products that the consumers are not aware and don’t have any knowledge about it. Consumers have no desire and intention to buy unsought goods under normal circumstances.

Co-branding refers to the utilization of two or more brands so as to create a new product. This can be of the same company or from two distinct companies. The underlying brands of the new brand help each other in achieving the purpose of the newly created brand.

The marketing mix is an important and well-known marketing concept. The marketing mix covers the tactical part of any marketing plan.  This concept is also called 4Ps and 7Ps of marketing. The 4Ps are Product, price, placement and promotion.

Umbrella branding is referred to as a marketing practice which involves selling several related products under the name of a single brand. Umbrella Branding (umbrella brand) also known as (family branding) involves creating good brand equity for a single brand.