Having a successful brand is one of the important assets of your business. In this way, we can say that brand building is an important activity in the overall business development. It can make your consumers loyal and create awareness of your brand in the market. If you are a business owner and think to build a business brand, then …
Brand identity is basically the face of your business and amongst creative marketing strategies. Values, services, ideas, and personality are represented through brand identity. It is able to generate customer loyalty along with making employees proud to be a part of the organization.
Brand image is formed in the minds of customers based upon the experience and interaction of the customers with the brand, interactions can take place in different ways and not necessarily only the buying or using of the product and service.
Shopping products refer to items that the consumers purchase less frequently and compare with available alternatives in the market. Consumers need time, planning and efforts to take the final decision whether to buy the product or not.
The marketing mix is an important and well-known marketing concept. The marketing mix covers the tactical part of any marketing plan. This concept is also called 4Ps and 7Ps of marketing. The 4Ps are Product, price, placement and promotion.