Innovation in marketing is an activity that involves new ideas that have a positive impact to a new product and service. Marketing is a process that involves marketers to communicate product and service information to consumers.

Adidas is a world leading and valuable sports footwear and apparel brand. The company designs, manufactures and markets various athletic products like shoes, clothing, shirts, bags and watches and other related accessories.

Adidas is a German multinational brand that designs and manufactures sports footwear, apparels and related accessories. Adidas brand is a huge success but still having strong competition in the market.

In the article we will be doing Adidas Swot Analysis to know about its internal and external environment strengths weaknesses, opportunities and threats. Adidas is a world leading sports footwear and apparel brand.

Nike is an American multinational company that deals in the designing, manufacturing, marketing and selling of sports footwear, apparel, equipment and other related accessories.

What is Lifestyle Segmentation? Segmentation is an important activity for a brand or product. There are different segments that marketers use to target and position right products for right segment of customers. Lifestyle segmentation is a type of segmentation strategy that categorizes the customer information into small sub-groups. Customer lifestyle segmentation requires relevant data of every customer to further divided …

EDLP (Everyday Low Pricing) also stable prices is a pricing strategy which allows retail marketers to offer products at lower prices on regular basis without offering any discounts, sales offers or comparison shopping.