A strategy is very important to achieve something in your life. Marketing strategy for your business is also no exception because it’s not a single activity completely separate from all the operations of your business. Instead, it’s a combination of various departments, production, finance, and sales. If your company doesn’t have a strong marketing plan and strategy, it would jeopardize …
Have you ever thought that you can also buy a product at a price below its cost? If I tell you that you can. I am talking about loss leader pricing, which is an aggressive pricing strategy. Today, we’ll discuss the loss leader pricing strategy in detail and why businesses are willing to follow it. What is Loss Leader Pricing …
Marketing strategy helps you to understand your target customers, the company’s goals, and advertising methods and techniques to reach more audiences. So that you could plan everything on time, and avoid unexpected circumstances in the future. Today, we’ll discuss different types of marketing strategies, and how you can choose an effective marketing strategy. Here it follows; What is Marketing Strategy? …
K.T. Chandy first started addressing social issues through marketing in 1963. It was marketing and spreading awareness about issues like; reproductive health program, HIV prevention system, on-site sanitation, diarrhea, water treatment, malarial control, and other basic health issues. After the 1980s, the marketing of awareness about various social issues has expanded. It started including macro issues like transportation management, ecosystem, …
Factors like growing population, steep economic condition, expensive, and scarcity of natural/other resources have made people realize that they should lower the consumption. As the wave of realization started spreading, it has attracted the attention of young startups and entrepreneurs. They saw it as an opportunity for growth and came up with a different solution. You can go to work …
PayPal is an American online payment system company. It provides the service of online transfer of funds and money contrary to conventional payment methods via paper and checks. The company also offers its services to online vendors, commercial users, and auction websites. The brand charges a certain amount in return for providing the service of the online transfer of funds. …
Marks & Spencer is a British multinational retail business company. Michael Marks and Thomas Spencer laid the foundation of the company in 1884. Since then M&S brand has launched approximately more than 1463 location points across the world. The headquarters of the company is located in London. Some of the main products of Marks and Spencer are home products, food …
The coffee shop business is a very profitable venture. According to an estimate, people drink approximately 2.5 billion cups of coffee every day around the world. Experts say that the figure would increase to 67% by the end of 2022. The interesting fact about coffee and other ready-to-drink business is that they’re resistant and can survive easily in the volatile …
Huawei is a multinational tech brand based in China. The company started its journey in 1987 at Shenzhen (the company’s headquarter city). Some of the products that Huawei manufactures are; telecom equipment, electronic, networking equipment, smartphones, mobile devices, smart TV, multimedia technology, tablets, computers, Harmony OS, dongles, and broadband networks. In 2018, the annual profit of the company reached more …
Denmark is a developed country located in the northwest of Europe; she’s a part of Scandinavian countries. Germany, Norway, and Sweden are the neighboring countries of Denmark. She falls into the category of tech advanced countries in the world. Her system of government is comprised of parliamentary democracy and constitutional monarchy. Now, it is time to discuss the strengths and weaknesses …
