When it comes to selling a product or a service, it is almost impossible to establish a successful business without some form of advertising. However, advertising is more than creating and launching an ad for the masses. At least advertising has changed a lot in the 21st century. Advertising is an intricate and sophisticated process that further involves various processes, …
We are surrounded by computers so much today, but we hardly think about how they work, how they evolved, and who is responsible for this evolution. If computers suddenly stopped working around the world, everything from the world economy to humanitarian efforts and military engagements would come to a halt. Computer manufacturing is a $10B industry that is at the …
There is serious debate among people about what is the most consumed beverage in the world after water. Some say it is tea, while others say it is coffee. But no matter who wins in the end, certain facts can not change. For instance, more than 70 countries produce coffee. Similarly, the global coffee sector is an approximately $443 billion …
The internet is one of the most revolutionary inventions of the 20th century. It is safe to say that the internet is also the mother of the tech revolution in the 21st century. Gone are those days when businesses could only hire people from localities. They can now recruit cross-border or even cross-continent talent and collaborate virtually. In fact, many …
The logo of a 2D bitten apple is instantly recognized to be of the world-famous brand of computers, laptops, mobile phones, and services. In fact, this brand is so famous that there is an Apple logo emoji now. However, it wasn’t always like that. The company went through a lot of trial and error to develop the perfect logo that …
If you’re looking for a career in “marketing,” it’d help you to know that it is a vast field. There are many different marketing roles in a company that offer different career paths, growth, and learning opportunities. Therefore, before diving headfirst into a “marketing” career, it is essential to know what these roles are. Learning about these roles will help …
A marketing interview can be overwhelming when you’re unclear about the questions you will be asked. This sense of mystery can cause stress and hinder your performance. However, there’s good news. Each marketing interview has some questions that are almost similar. However, each interview is likely to have variations of these questions. You can learn about these marketing questions to …
Setting up and taking a business from break-even point to profitability is no easy feat. Research suggests that 90% of startups are likely to fail. Even though the reasons for failure can vary, the lack of an efficient and comprehensive business strategy is definitely one of the reasons. The term “business strategy” is not new to most of us. But …
According to a study, 76% of people who write achievable, measurable, and time-specific goals find success, compared to the 34% who don’t write them. This statistic underscores a core principle and goal-setting technique that has repeatedly proven successful, called SMART goals. SMART goals help you break down a bigger goal into smaller tasks, track progress, stay accountable, follow a timeline, …
An effective business plan can bring a whole list of benefits to your company. It assists you in turning your business goals into reality by providing the team with actionable tactics, the right direction, and a lot more. A marketing strategy is one of the crucial components of the said plan; organized marketers are 7 times more successful than competitors having no …
