The prosperity of the economic setup of this world depends on the customers. That said, more customers would mean more sales and, ultimately, more profits. Or you can say that sales are a decisive factor in any business’s success. Businesses used several informal techniques in the past. People had to cover vast distances to search for new markets, faced many …
Marriott International Inc. is a chain of hotels and resorts multinational brands. Alice Marriott and J. Willard Marriott established the Marriott hotel and resort brand in 1957. The headquarter of the company is in Bethesda, Maryland, USA. Marriott hotel and resort has got approximately 665 location points in 131 countries across the world. They comprise 205,053 rooms worldwide. The brand …
There are two things you want to considering while doing business, where you want to go and how you want to reach there. Mainly there are two types of strategies offensive and defensive course of action to gain a defendable position in the market. But according to Michael Porter, three generic strategies can be used by the firms to achieve …
The Lego Group is a toy manufacturing Danish company. The flagship product, Lego, comprises of a variety of interlocking plastic bricks. They’re along with Minifigures and many other connecting parts. You can build robots, buildings, and vehicles by assembling those small plastic bricks. The brand, Lego, was founded in 1932 and has been producing interconnected brick toys since 1949. The …
Companies manufacture and offer a variety of products to their customers. A product line is when a business offers a set of related and similar products. Companies keep changing their product line. For instance, Apple offers smartwatches, smartphones, Mp3 players, computers, tablets, etc. Each of the product lines is completely different from the others. What is Product Line Stretching? Companies …
The term “life cycle” may not be the same for everything. For instance, when we talk about the human being’s life cycle, it means everything from birth to death is a part of the life cycle. The “in-between” stages include childhood, teenage, adulthood, maturity, old age, and ultimately death. Similarly, non-science phenomena also follow a life cycle. Let’s say we …
If you have feet, you can move! Well, it means if something is not working for you, try to do it the other way. If you are trying your “luck” in something and failing to make a mark, it does not mean you should leave it. Instead, you should change your strategy; you should change your position; you should consider …
Inditex is the world’s largest fashion distributor and retailer and Zara is its sub-brand. Amancio Ortega was the founder of Inditex. Along with Rosalia Mera, they both launched Zara’s first store in Spain in 1975. Zara has become a major dominant fashion brand over the years of growth and continuous expansion. The annual revenue of Zara was 19.5 billion Euros …
Organizations use different types of marketing strategies for their products and services. They install banners and billboards in crowded places and use social media platforms to attract the attention of people. The purpose is to send the message and increase the market share of a product/service. The kiosk is a type of direct marketing techniques that businesses use. Today we’ll …
A business may look like a “simple” thing, but the ground realities are always different. As a customer, you always get the final product, and you just pay for it; that’s it. But, do you ever wonder, is it that simple to make a great product? Well, the answer is NO. Let’s take the simplest example, the smartphones. Now, you …
