“Wisdom,” says, “if you want to go big, then prepare early.” Holidays are coming, and the preparations have already begun despite the fact that the covid-19 pandemic has jolted the economic activities around the globe. But, are you, as an entrepreneur, ready to create and implement your holiday marketing strategy? The corona pandemic has not only severely affected the economies …
Who can forget the iconic ALS ice bucket challenge back in 2014? In fact, it was the most famous hashtag/trend on Twitter and other social media platforms back then. But, what exactly was the ice bucket challenge? How did it get so viral? Was it the luck factor or something else? The ice bucket challenge was a marketing campaign to …
We live in a world of social media platforms. Many companies and businesses hire social media managers to manage and update their social media profiles and pages in order to connect with the target audience. Today, we’ll top 10 must-have skills for social managers in detail. Who is a Social Media Manager? The social media manager is a responsible person …
Marketing and advertisement are one of the main elements of any business or company, it allows them to reach to their target audience. There are many strategies that they can use, PPC (pay-per-click) is among one of them. However, if you’re wondering about using it or learning it, today, we’ll discuss what is PPC advertising and its advantages and disadvantages. …
Realistically speaking, it is impossible for any business to satisfy every single customer, no matter how good your product or service is. That means every business is most likely to get customer complaints. Now, the ball is in your court; if you can offer solutions to those complaints, you have turned a shaky customer into a happy customer. Otherwise, a …
If we had to rank some of the most in-demand skills, then marketing would certainly top the charts. The highly competitive business markets have left businesses with no choice but to maximize their marketing efforts. In simpler words, a business cannot thrive without solid and effective marketing. Alright, now we know that marketing is as important as “paying your parking …
What is the most prominent thing you see while going to the office or on a road trip? Of course, there are a lot of people and vehicles too. But do they catch your attention? Probably not; then what is it? Well, one thing that really captures our attention is those eye-catching billboards, aren’t they? Yes, billboards are one of …
Marketing or digital/social media marketing is a learned skill like any other and it helps your business as a brand and promotes your products and services. Any business that launches an effective marketing campaign would have a tremendous impact on its sales and growth. Now, the question is how to improve your marketing skill. Today, we’ll discuss learning and improving …
“I don’t use social media.” The chances of you hearing this statement are very bleak, especially if you belong to a developed or developing country. Facebook, Instagram, Twitter, Linkedin, Tiktok, etc., are becoming household names now. Marketers or advertisers use these platforms for different advertising or marketing campaigns. Similarly, consumers use these platforms for social interactions, entertainment, search for trends, …
The marketing and budgeting of the marketing plan have become necessary for almost all types of businesses and companies. If you don’t know the cost of the marketing, then you can’t develop any plan. Today, we’ll discuss how to plan a marketing budget and provide you a step-by-step guideline. What is a Marketing Budget? The marketing budget is a documented …
