The average Fortune 500 company now lasts less than 18 years. In 1955, it was 75 years. Most companies from the 1955 Fortune 500 list are now gone. They went bankrupt, merged or dropped in rankings. There are reasons for the shorter company lifespan. One is fast technological change. that fail to innovate fall behind competitors. Another is globalization. Firms …
Founded in 1945 by Leonard Shoen, U-Haul has grown from humble beginnings into the number one moving and storage provider in the United States. Headquartered in Phoenix, Arizona, U-Haul operates as a subsidiary of the parent company AMERCO and employs around 19,500 nationwide. Bolstered by increased demand for self-moving rentals and storage services, U-Haul generated $4.23 billion in revenue in …
Founded in 1995, Lovesac has grown from a fledgling startup into a leading furniture retailer known for its innovative modular seating. Based in Connecticut but with over 150 showrooms nationwide, Lovesac has become synonymous with its customizable, interchangeable upholstered foam seating systems called Sactionals. Sactionals consist of two basic components – seats and sides – which connect through a patented …
Once the king of movie rentals with over 9,000 stores worldwide, Blockbuster’s dramatic fall from dominance is a cautionary tale of failing to innovate and adapt. Though Netflix’s rise is often blamed, Blockbuster’s downfall was years in the making through fateful missteps. Most crucially, it passed on buying Netflix for $50 million in 2000. While skeptical of DVD mailing rentals, …
Pottery Barn is a leading home furnishing retailer renowned for its exclusive designs and premium quality products. Founded in San Francisco in 1949, Pottery Barn has grown into a prominent brand with over 195 stores across the US, Canada, and Australia. After being acquired by Williams-Sonoma, Inc. in 1986, Pottery Barn expanded its offerings to include Pottery Barn Kids in …
Shutterfly, LLC, a prominent American photography company, based in the vibrant city of Redwood City, California. Founded in December 1999 by visionary minds Eva Manolis and Dan Baum with a focus on social expression and personal publishing. In 2004, the company started acquiring other companies. Notable acquisitions by Shutterfly include Tiny Prints, Spoonflower, ThisLife, GrooveBook, MyPublisher, and more. The Shutterfly …
Packaging plays a pivotal role in our day-to-day lives, often going unnoticed but silently fulfilling its purpose. From the moment we wake up until we retire for the night, we encounter it in various forms, from the toothpaste tube we squeeze in the morning to the food containers we store leftovers in. Over time, manufacturers have evolved significantly, adapting to …
Video games have surpassed the film and music industries to become one of the most popular kinds of entertainment today. These games offer a unique, immersive experience that cannot be replicated by any other entertainment medium. The biggest gaming companies, those at the top of this booming industry, make billions of dollars every year just from game sales. Although the development of the video game industry has been slow-paced compared to previous years, it still exhibits …
Learning and understanding a company’s logo is an educational experience. It gives you remarkable insights into how founders use consumer psychology to make their brands and visual elements more memorable. This enables their target market to easily remember and pick their brand the next time they purchase something. Today’s lesson is about the names and logos of globally recognized shoe …
Are you seeking ways to up your marketing strategy? Or maybe the sales have taken a dip lately? Regardless of the case, marketing sponsorship might just be the key solution to your marketing game. Also, in the realm of business, it’s all about taking strategic measures to enhance brand awareness and make an overall image of the brand. That’s where …
