McDonald’s is the world’s most reputed fast-food chain US Company. Maurice and Richard, two brothers laid the foundation of the company in 1940. The initial sale location of the company was San Bernardino, California. Ray Kroc bought the business from the McDonald’s brothers in 1955, and he launched the first branch in Des Plaines, Illinois. Kroc was a business visionary …
Founded in 1977, Netflix entered the entertainment industry with its DVD-by-mail service that has now evolved into one of the top-tier global streaming services that’s a must-have for all. Yes, Netflix has revolutionized the entertainment industry in ways no one could ever imagine, with a revenue of almost $30 billion in 2021. Did you know that, on average, Netflix subscribers spend over 3 hours …
Jollibee is a fast food retail chain Filipino multinational company. Tony Tan founded the fast-food chain brand in 1978. The retail company headquarters is in Pasig, Philippines. Jollibee has a network of more than 5900 retail location points across the world. However, some of the main products and services of Jollibee are hamburgers, pastries, chickens, cakes, fries, dumplings, coffee, desserts, …
Don’t tell me that you have never seen McDonald’s billboard on the highway, a flashy 30-second Netflix ad on Youtube, or those in-between ads while watching your favorite TV show. Advertising is now an essential part of our lives, and an average person comes across 5000 advertising messages daily. Obviously, the main purpose of advertising is to tell people about …
Every business wants to stand out and make products and services more appealing to its target audiences. Product differentiation allows you to gain a competitive advantage over your competitors. There are several ways for differentiation which are not limited to premium quality, unique corporate culture, a well-defined niche, and excellent customer service. What is Product Differentiation? Product differentiation is a …
The business environment keeps on changing in any category, and you should keep in mind various factors while planning and executing operations. It’s the responsibility of business managers to analyze various internal factors and how they would impact the company’s decision. They should also keep in mind the external environment, their impact, and how to manage them. Today, we’ll discuss …
Zoom has become the most popular application ever since the lockdown and the trend of work-from-home and homeschooling. It has attracted the attention of many people across the world. Eric Yuan established the company in 2011, and he was the former vice-president of Cisco Webex. Initially, the company started operating under the name of SaaSBee, and the founder changed it …
The retail industry comes in various forms ranging from digital storefronts, tower squares, and coffee machines to departmental stores. It plays a significant role in the growth of a country’s economy. A healthy economy would suggest high production and consumption, and it happens due to the concentration of retailing. Retailing comprises all the activities of the company dealing with the …
Personal selling strategies play a significant role in establishing a relationship with customers. Marketers and sales staff employ the personal selling approach to convince customers about the benefits of the products/services. Today, we’ll discuss 5 effective personal selling strategies that actually work. What are Personal Selling Strategies? Personal selling strategy comprises face-to-face meetings with customers and convincing them into buying …
Many people have a trusting relationship with our friends, relatives, and loved ones; and their testimonies, reviews, recommendations, and social media referrals influence us. When a company follows referral marketing as its business strategy, then it helps the company to differentiate itself from the competitors. Today, we’ll discuss the top 10 major benefits of referral marketing. What is Referral Marketing? …
