Stepping into the year 2023, it’s undeniable how fast technology has been evolving, especially after the rise of COVID-19. Experts think that this phenomenon won’t slow down. Instead, it will increase to bring new emerging technologies in 2023 and the years ahead. Not all technologies are sustainable. With every innovation and discovery in this field, experts are continuously updating technologies …
Even a few decades ago, businesses were mainly about blindly selling products. Things have changed; marketers today believe that marketing is not only about promoting products and services, and the credit mainly goes to Kotler. It was Philip Kotler, a visionary economist who is also known as the “Father of Modern Marketing,” who changed the world’s perspective on the advertising/marketing …
It is no easy feat to make your customers familiar with your product, service, or brand. Things get even more complicated when you are a startup with limited resources compared to the industry giants. Even if your product is on par with the more prominent brands in terms of quality, you must take other measures to stand apart from the …
A customer might feel happy about the fact a product exists out there made just to satisfy their needs. It sounds as simple as it can be. However, in reality, a product has three categories; core, actual, and augmented. The first and most important part of product formation is its core, also known as the core benefit. As the name …
Although cartoon characters have existed for almost a century, they never go out of demand. It is remarkable how these animated characters add joy and entertainment to people’s lives. That is why the global animation market is soaring high due to its growing popularity. However, do you know building a cartoon character is not just some graphic work? An incredible amount of …
Who doesn’t like memes? Almost everybody enjoys memes from social media platforms, and we often intentionally search for online memes to share with our friends or family to convey a message in a humorous way. The best thing about memes on social media is that they’re not only funny but relatable to the audience. Captions on memes are often crazy …
Concepts like marketing/digital marketing and business automation have become buzzwords today. Many believe that these marketing efforts are a piece of cake unless you try to implement them practically. It is when you realize that these marketing processes are immensely complex. However, there is a tech-driven alternative, Martech, that can help businesses achieve their marketing goals. With the help of …
Eighteen years ago, who would have thought that a dating website from Jawed Karim, Steve Chen, and Chad Hurley would become one of the biggest video repositories in the world? YouTube started as a dating website in 2005, but now, it is the second biggest search engine and the largest video repository and sharing platform in the world. The platform …
Advertising is one of the most ingenious ways to tell your customers you exist. But is that all? Of course not. It can set you apart from your competition, increase sales, and change the perspective of millions of people on how they see your brand. Marketing is the soul of any brand but every great marketing campaign is incomplete without …
How many businesses, especially in a highly competitive market, can survive without digitalization in marketing? On average, over 4 million businesses are started in the United States every year. In fact, in 2021, there were over 5.4 million business applications filed in the United States. Imagine the level of competition an entrepreneur has to face. Also, a massive number of …
