Facebook (Meta) has been expanding its services from social networking to FB Watch, Gaming to Reels. However, another significant addition to its overall business model came in 2016 with the launch of Facebook Marketplace. It allows individuals and e-commerce businesses to sell and buy in a convenient and easy-to-use marketplace. In this article, we will look at the guidelines, features …
Curating trend-worthy content is indeed a demanding task. From choosing the right image to the perfect backdrop to high-quality audio to transition videos and whatnot – it takes a lot to create such content. However, putting up the captions that go with your posts and reels is one of the most challenging tasks. There are times when you are all …
Have you ever felt drawn to a product after watching an advertisement on social media or in a magazine? If yes, that means the advertisement struck a chord somewhere that connected with you. For example, a working mother comes across an advertisement showing a woman just like her, getting through life and passing all the obstacles with flying colors. That’s …
AI marketing tools have existed for a while, but their demand skyrocketed in 2022. Whether a solopreneur or entrepreneur, you want valuable data insights to understand your customers and competitors and make profitable business decisions. AI marketing tools are software that use artificial intelligence to collect and interpret data like customer behavior, product reviews, competitor analysis, etc., at lightning speed …
Why do entrepreneurs work so hard to find a customer segment to sell their products when they can sell them to everyone? Well, it’s because businesses don’t operate in an ideal world. Hence, they don’t have the means and budget to market their products to everyone. Even before companies sell their products, a marketing cost is attached. This initial marketing …
Growth marketing focuses on creating personalized experiences for customers based on data insights. The term growth marketing surfaced a decade ago. However, the traditional marketers took it for another fad that would soon disappear. Indeed, they were mistaken. Today, businesses across all industries hire growth marketing firms or individuals to grow their customer base, revenue, and product research. The digital …
YouTube is owned by Google and is the second most used search engine for video content. It’s a favorite platform for the masses that has content for everyone. You can search for entertainment, learning resources, fashion, media, and business. One of the main reasons for YouTube’s popularity is that it’s a ‘’Video only’’ platform. People love watching, commenting, and sharing …
There are three types of business models. One sells physical (tangible) goods, the second sells services (intangible) goods, and the third combines services and physical goods. Depending on the skills, capital, and resources, a business pursues any of the three models. Service in business can be described as an activity or a task performed to benefit customers (B2C) or other …
Blog marketing, or blogging, is a popular way to attract potential customers by publishing valuable and exciting content on your website. At first, blogs were considered online journals where people talked about their personal life and interests. Today, blogs are written on more sophisticated topics such as business, politics, news, music, food, parenting, etc. The number of blogs has increased …
Companies constantly work towards building marketing strategies to increase their bottom lines. Businesses use multiple marketing strategies every time, but every company must find a way to identify its target market; this is how the process starts. You should know your target market to understand your customer’s needs, buying patterns, behavior, and preferences. Target audience is the purpose of your …
