We live in a very competitive world of 21st century where marketers are using different techniques to survive in this competitive environment. You won’t find any niche where people aren’t already working in it. However, branding is also one of those tools which give you a competitive edge while launching a new product. Now, we have to understand what brand …
There are some specific symbols, geometrical shapes and marks attached to certain products and brands; you see them everywhere whether it’s your pen, fridge, car or bottles. Perhaps you’ve also noticed that the style of these images and symbols vary from product to product and brand to brand. In simple words, those specific symbols, marks, shapes or mix images identifying …
What is Sales Process? The sale process is more than just selling products or services and closing the deal. It is a step by step process which begins long before the contact of the customer and the salesman. Now, the question is what’s the point of following the sales process? Why not just follow the conventional approach of selling, sell …
What is Video Marketing It is said that a picture worth a thousand words. Now imagine the worth of a video, it would be a million times more. Moving images and interactive clips are an excellent source of video marketing strategy. However, the purpose of video marketing is to build a friendly connection with your targeting market to promote your …
Web marketing, digital marketing, internet marketing or online marketing; all of these words are synonymously used for E-Marketing. What it means is the marketing of products or services by using the internet. E-mails and wireless marketing also fall into the category of e-marketing. We can say that it uses different technologies and media to connect customers and businesses. Especially in …
The hotel industry, otherwise known as the hospitality industry, spans across a large range of service sectors. It is not only crucial towards the tourism industry but it also helps travelers within a country. The hotel industry has existed for centuries. The modern form of hotels can be found in every corner of the globe. And thus, there are various …
Initially, the term ‘‘market myopia’’ was floated by the Theodor Levitt in the marketing paper. It was published in the ‘‘Harvard Business Review’’ in 1960, where he said that business can do better than just selling their products. His main contention was that the marketer should also focus on customer’s needs & satisfaction, not sales and stuffing customers with their …
Whether you are a small business owner or manager who is engaged in buying and selling of goods and services, you must keep in mind that a manufacturer can’t sell all of his products directly to end customers, therefore, he uses different channels of distribution to deliver the products to their target market. In this article we will discuss wholesale …
What is Market Research Definition. Market research is the process of gathering, analyzing and interpreting information about the market, products, and services, consumers and competitors to have a bird’s-eye view and make a more informed decision. It is considered necessary for successful business planning. Business conduct market research for different reasons, for example, looking for new markets and prospects, testing …
What is a Sale A sale is an activity that generates profit or revenue for every business which consequently covers all the costs and expenses. Sale is very important for every organization. However, there are many ways to achieve the sale, easy and difficult both, they vary from business to business. What is a Sales Analysis? As the name implies …
