The pharmaceutical industry is one of the primary industries and it is also one of the largest. It has existed for centuries but has seen major progress only in the last few decades. This is largely due to the development of the various sciences. But at the same time, there are also factors that hamper the growth of this industry. …
What is Ambush Marketing? Perhaps you’re wondering what could be the “definition of ambush marketing,” it also goes by the name of hijacking, predatory ambushing or coat-tail marketing. Ambush marketing is the process of hijacking the advertising campaign of some other marketers to compete and get more exposure to your product or service. Jerry Welsh, an American strategist, is the …
In 2016, a period when environmental movements were at its peak, Fabriko, a clothing company was planning to expand its business online. It was offering eco-friendly clothes, but the online market was crowded with competitors and the company wanted to make its name. However, the company came up with the unique idea of shipping the product in the tote bags …
What is Mobile Marketing? Mobile Marketing is the process of approaching your potential customers on their mobile smartphone devices via SMSs, MMSs, E-Mails or sending some other notification. There was a time when people used to need a desktop computer or a laptop to check email or ordinary browsing. Nowadays, you can perform the same function on your mobile smartphones. …
What is Referral Marketing? Referral Marketing also goes by the name of word-of-mouth marketing, as the name suggests that it’s a type of marketing strategy where customers share their experiences about the product, good or bad (mostly good), with their friends and social circles. Referral marketing has a deliberate influence, it doesn’t matter whether the marketer gets himself involved in …
About WeWork ‘‘WeWork’’ is an American company that offers shared co-working space to individual startups, freelancers, meetups and other business. The purpose of WeWork is to provide entrepreneurs and individual startups an economical co-working space, where they have an opportunity to work together with likeminded people for the same goal. WeWork works under the parent company by the name of …
What is Mobile Commerce? Mobile commerce or M-commerce is the process of conducting online transactions, paying bills, sale & purchase of products, and internet banking by using wireless devices such as mobile phones, tablets, etc. M-commerce has been increasing for the past few years, and security issues have also been resolved along with it. Different companies like Google, Apple, and …
Facebook is a very dynamic social media platform that is not only providing various business models, but it is also very actively involved in the business of advertising and video-sharing industry. Ever since it was founded by Mark Zuckerberg and his classmates in 2004; Facebook has 2.45 billion active users worldwide at the end of 2019. It is one of …
Uber Technologies Inc. is a micro-mobility, food delivery and point to point ride sharing and transportation system with cars and bikes; it also goes by names like sharing economy and Uber. Ever since it was launched in 2009, it has expanded its business with 385 metropolitan operation points across the world. Uber has its website and mobile app from where …
Google is an American multinational corporation that is considered among the world’s biggest companies like Amazon, Facebook, and Apple; with over a billion users of its each service category. It was founded on September 4, 1998, by Larry Page and Sergey Brin. It offers internet-related products and services like search engine, chrome, online advertisements, YouTube, Google maps & play store; …
