What works for you may not be effective for others, and what works for others may not a good enough for you. Yes, this is how it works in every field of life, including business. It is simply impossible for every organization to follow the same business model or marketing strategies. Different corporations and brands use different types of marketing …
“Think Different,” the slogan of one of the most popular and highest-grossing smartphone companies- Apple, is a perfect example of how to represent your brand. Apple has gained formidable respect, fame, and trust in the global market because of its unparalleled innovation and creativity. Apple says, “think different,” and they exactly produce what they preach. A slogan represents your brand …
What is the most important factor that comes to your mind when you think of investing in something? Or when you decide to start a business? Or a marketing campaign? Well, I cannot think of anything else except for the “effectiveness.” You always ask yourself, “Will this be an effective investment”? Or “is it going to be an effective marketing …
The core objective of marketers is to “spread the word.” That is, let people know about your brand, product, or service. Print advertising, social media marketing, and all other marketing strategies boil down to one integral element- LET THE PEOPLE KNOW ABOUT WHAT YOU SELL. Nobody is questioning the effectiveness of all these campaigns, but there is a form of …
A business stands on various pillars, and if one falls, the business will collapse. Marketing is one of those pillars which can make or break your business. So that means you need talented and expert professionals who know how to market your brand. However, the next question is, how are you going to solve your marketing needs? Do you want …
“Wisdom,” says, “if you want to go big, then prepare early.” Holidays are coming, and the preparations have already begun despite the fact that the covid-19 pandemic has jolted the economic activities around the globe. But, are you, as an entrepreneur, ready to create and implement your holiday marketing strategy? The corona pandemic has not only severely affected the economies …
Who can forget the iconic ALS ice bucket challenge back in 2014? In fact, it was the most famous hashtag/trend on Twitter and other social media platforms back then. But, what exactly was the ice bucket challenge? How did it get so viral? Was it the luck factor or something else? The ice bucket challenge was a marketing campaign to …
We live in a world of social media platforms. Many companies and businesses hire social media managers to manage and update their social media profiles and pages in order to connect with the target audience. Today, we’ll top 10 must-have skills for social managers in detail. Who is a Social Media Manager? The social media manager is a responsible person …
Marketing and advertisement are one of the main elements of any business or company, it allows them to reach to their target audience. There are many strategies that they can use, PPC (pay-per-click) is among one of them. However, if you’re wondering about using it or learning it, today, we’ll discuss what is PPC advertising and its advantages and disadvantages. …
Realistically speaking, it is impossible for any business to satisfy every single customer, no matter how good your product or service is. That means every business is most likely to get customer complaints. Now, the ball is in your court; if you can offer solutions to those complaints, you have turned a shaky customer into a happy customer. Otherwise, a …
