4Ps are one of the fundamental elements in marketing. In fact, the marketing process revolves around the 4Ps (product, price, place, and promotion). Some marketers even stretch this list by 7 to 8Ps, including positioning, packaging, performance, and people. However, there is a less discussed concept, which may be new to the marketing world, but it is equally important. We …
We’re living in the world of technology and social media channels, and both elements connect the whole world. The goal and objectives of every business and company are growth and productivity. However, they promote their businesses through marketing and advertising, and the channel could be online and offline. Today, we’re going to discuss the advantages and disadvantages of traditional marketing. …
Can you just make a product without any research and start selling it? Technically, you can, but it is only possible if you are offering something people consume on a regular basis, such as FMCGs, eatables, etc. All you have to do is give them “good taste,” advertise your business effectively, and things will start moving. However, can you do …
Interestingly, not many of us know what precisely the business is. Yes, we all hear this term daily, yet it seems difficult for us actually to define or explain it. That is why we are going to discuss what is business? Its concept, types, forms, and much more. So stay tuned if you are up for learning something new today. …
The importance of customer satisfaction is simply undeniable in any business. But is customer satisfaction enough for a company to achieve its business or corporate goals? Yes, customers are the backbone of your business, but you cannot thrive in a market if you don’t have enough sales volume to achieve your financial goals. In fact, even if you have happy …
When you’re developing a business strategy, then it requires you to analyze various internal and external factors that are impacting the company. The internal analysis especially allows you to find out the growing areas and gain a competitive advantage. You have to know the in-depth knowledge and inner-functionality of the company while conducting the internal analysis. Today, we’ll discuss what …
Marketing is not a business practice where you just start “bombarding” your customers with those “pointless” funny commercials or flashy ads. It is a complete process that goes step-by-step to achieve tangible results. So how do you market your business? Of course, you can only do it by planning and moving things in order. In other words, you market your …
When a company’s performance, market conditions, or country’s economy are in the declining phase, then businesses employ various strategies to minimize its impact. Turnaround strategy is among one of them. Today, we’ll discuss what is turnaround strategy, its types, and various stages with real-life examples. What is Turnaround Strategy? A turnaround strategy is a form of retrenchment strategy when a …
Goal-setting is one thing but making a plan or a layout to achieve those goals is another thing. In fact, ambitions without a strategy are just like music without rhythm. The same is the case with business; you simply cannot “win” without a solid plan-of-action- a business-level strategy. Yes, you may have heard this term before, but today, we are …
Do you know that in the United States, only 40% of adults aging 65 or more use social media? That means the other 60 percent have no or minimal access to digital or social media marketing campaigns. In fact, that’s not it; here are some other very interesting statistics about the percentage of people from different age groups in the …
