Ikea is a value-driven company and maintains its focus upon product design which not only fits within the requirements of the customers but, also aims in making home a better place to live. Currently, IKEA website is offering more than 9,500 products from more than 423 stores in 52 countries and markets worldwide. With this scale of operation, IKEA is certainly facing severe competition both local and international brands.
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Ikea Competitors Analysis
In my previous article, I have performed Ikea swot analysis, if you are interested give it a try. Without further due let us discuss top ikea competitors.
Amazon
Amazon has recently launched its furniture brand – Rivet and Stone & Beam and will serve as Amazon’s first-ever home furnishing brand. Amazon started a free shipping policy for both the brands. Ikea being the most renowned furniture seller on the globe, rarely offers free shipping of its products. Rather, the delivery charges of the furniture brand are quite high. Moreover, Ikea also is not selling most of its items online whereas, Amazon’s product can be easily ordered online. Furniture brand of Amazon is mostly made from solid wood and does not require assembling which is the cease of flat packs in Ikea.
Wayfair
Another major competitor of Ikea is Wayfair. It is engaged in selling home-related items such as home furnishing and décor items online. The brand holds more than 10 million products which is supplied throughout the world through its strong supply network. Its wide selection of indoor and outdoor furniture along with the level of customer service renders it to be a tough competitor for Ikea.
Target
Both Target and IKEA sell inexpensive furniture and home-related products. IKEA has massive warehouses and offers an extensive range of products than that of Target. However, Target is a lot more accessible than IKEA with 1,839 stores in the United States with only 56 stores of Ikea. Target stores are
Walmart
Walmart and Ikea are key competitors. Walmart furniture is designed in every category and is a perfect fit for different home décor requirements. The retailer provides a wide range of furniture from bedroom furniture to kitchen furniture to office furniture, Walmart has it all and its expensive retail competition renders it to be a competitor of Ikea.
Bed Bath and Beyond
With its free shipping policy, availability of sales and promotion, affiliate programs and coupons support, Bed Bath and Beyond is yet another competitor of Ikea in the furniture e market.
American Woodmark
Specializing in bath and kitchen cabinet, American Woodwork is a strong competitor of Ikea. The brand offers more than 500 cabinet styles with unique designs, texture and material. The high quality of its products coupled with unique style makes it one amongst several competitors of Ikea.
Pepperfry (India)
Pepperfry holds the biggest Omni-channel or online presence in the furniture market of India and offers a wide range of home interior decoration services which compete with full stack home interior decoration service provider. With the opening of Ikea store in Hyderabad, both Pepperfry and IKEA have become competitors in the market.
Value City Furniture
Value city furniture designs, manufactures and sales premium quality furniture. A wide range of modern, contemporary, traditional, country, casual and luxurious furniture items are available which provides serious competition to Ikea furnishing products. In addition to this, the retailer also provided Double the Difference Guarantee on all of its products which sets it apart from competitors.
Chinese Brands
The furniture market has experienced significant growth from the recent few decades and some brands are popular for their differentiated and specialized products. Most of these brands are from the Chinese furniture market such as Hola who have stores across the country far beyond that of Ikea’s. Moreover, a B2C platform, Tmall focuses on quality furniture brand in China and has set a new trend in the Chinese furniture market.
Ikea Competition with Local Brands
Ashley Furniture
Ikea furniture is popular for its affordability. The brand sells furniture for every room of your house through its extensive range of furniture and other home décor items. Ashley furniture, on the other side, is the largest furniture manufacturer in the world and offers a wide range of furniture to its customers through retailers in 123 countries. Ashley furniture can only be purchased from their outlets in different areas. Ashley Furniture is the top competitor of Ikea in United States.
American Furniture Warehouse
American Furniture Warehouse is a furniture retailer in the United States and offers an extensive range of furniture products in the US market. With its extensive marketing and promotional activities, the retailer has emerged as a strong competitor to Ikea where people can buy cheap yet durable furniture products at affordable rates.
Other competitors for Ikea
Hola a Taiwan brand, TMall, Jiayimei are strong competitor of ikea in the Chinese house decoration market.
John Lewis is another competitor in United Kingdom UK.
Jet.com is an online retail platform that offers furniture, household products, clothing and other related products. It’s headquarter is situated in New Jersey.
Overstock is another online platform that offers furniture, clothing, accessories and jewelry. It’s headquarter is located in Midale, Utah.
