Founded in 2006, HubSpot is the American-based world’s leading marketing automation and customer relationship management software. The tech company caters to the need of all, managing the complete lifecycle of the customers to leading and closing a sale and whatnot.
Did you know that HubSpot owns almost 33.5% market share in the marketing automation industry? Yes, the company has carved a niche for itself in all five hubs, including sales, content management system, marketing, operations, and service.
Also, the all-in-one platform has a market capitalization of $26.27 billion.
The solution is beyond marketing automation and is considered one of the most productive tools; here’s why:
- Integrations: Over 100 hundred integrations with third-party applications are available.
- Mobile App: Solution comes with the mobile app, allowing you to take care of your business when on the go.
- CRM Features: HubSpot offers tons of features that enable you to monitor the whole leads, for example, landing pages, downloads, the source, etc. Plus, you can manage the sales pipeline/process by tracking each and every aspect related to sales.
- Support: HubSpot is known for its top-notch and knowledgeable customer service and supports almost six languages (Spanish, Japanese, German, English, Portuguese, and French).
- Free Plan: Yes, HubSpot offers a free plan that can take care of SMEs’ needs, allowing them to add up to 1 million contacts and unlimited users. Using its free plan, you can create goals for the team, set up a newsletter, and integrate with outlook and Gmail.
Organizations from over 120 countries use HubSpot’s integrations and easy-to-use market-focused tools to thrive and keep up with the latest trends.
Although HubSpot is a feature-rich platform, it still may not fit the needs of your business. Are you on the hunt to find its top alternatives?
Let’s explore!
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Top 10 Competitors and Alternatives to HubSpot
Are you looking for some of the top alternatives to HubSpot that won’t break your bank? There are many options, the key is to find the solution that offers the features you need, so you don’t have to overpay for those you don’t.
Here are the HubSpot biggest competitors you need to know about each of them;
Salesforce
- Founded: 1999
- Headquarter: San Francisco, California.
Salesforce is a cloud-based software company that provides powerful content relationship management, marketing, commerce, and sales platform in 23 different territories across the globe.
Also, the company offers numerous tools that put emphasis on analytics, application development, marketing automation, and customer service, taking your business to a whole new level.
Plus, Salesforce’s Paradot is one of the top marketing automation solutions that help you cover all fronts, from designing to third-party integrations to landing pages to drip campaigns.
Apart from these, the platform is best known for its automation tools, engagement & scoring tools, and templates.
The solution is employed by over 150,000 companies, including both General Electric and Marriott, and garnered a high record revenue of $21.3 billion in FY 2021.
The only downside? Salesforce is a little on the pricier side, and its plan starts at $150 per month per user and Paradot costs around $1,250 per month.
While HubSpot provides a free content relationship management platform and costs around $50 per month to $3200 for marketing, services, sales, and content management system hubs.
Zoho Corporation
- Founded: 1996
- Headquarter: Chennai, Tamil Nadu, India.
Zoho is a cloud-based software company that launched its CRM in 2005 and includes all, from Zoho Social to Zoho Office Suite to Zoho Expense and Zoho Invoice.
Zoho CRM is one of the best marketing powerhouses and offers some of the most popular services, including website creation and email hosting.
The tech company empowers a network of over 150,000 companies in 175+ countries to engage more customers, grow their revenue, and convert the leads.
The best part? Zoho CRM comes with an activities section that enables you to filter the activities by their type, for example, meetings, calls, access to open task files, etc.
Plus, you can create custom dashboards and generate detailed analytical reports that are easy to read.
So, if you are just starting up, Zoho can be the answer to your business needs as it’s much more affordable than HubSpot. Nevertheless, Zoho CRM doesn’t offer live chat support, and that’s where exactly HubSpot wins.
Ontraport
- Founded: 2006
- Headquarter: Santa Barbara, California.
Ontraport is a business automation software that also offers a CRM platform. The software caters to the need of thousands of businesses in over 60 countries around the globe.
It gets a little daunting when you have got so many marketing layers to take care of, including social ads, forms, emails, landing pages, etc.
Now what? Fret not: With Ontraport’s CRM, you can integrate all of this and a lot more that help you develop fully automated funnels. This means you will have a holistic view of the activities, enabling you to track the success rate of every effort and activity.
Plus, the platform offers endless free templates so you can get specific with all automation, truly tailoring the user’s journey and buyer experience.
An all-in-one platform helps businesses keep an in-depth record for all leads, from customized fields to purchase history to lead score and whatnot.
The company offers four plans, and the basic plan starts at around $79 per month that goes up to $497 for an enterprise plan.
Marketo
- Founded: 2006
- Headquarter: San Mateo, California.
It is an American-based software company that creates and sells marketing automation software. Marketo is one of the top competitors to HubSpot as both are renowned companies in the world of marketing automation software.
The company was acquired by Adobe for $4.75 billion in 2018 and helped Adobe deliver unrivaled marketing solutions to businesses of all sizes.
The best thing? Marketo offers five different engagement marketing products, including customer base marketing, mobile marketing, email marketing, lead management, and consumer marketing.
Marketo caters to the need of B2C, B2B, and enterprises and requires a little tech knowledge to unlock some of the advanced features.
Plus, customers can either purchase pre-packaged bundles or can even mix and match apps by choosing one or more bundles.
It comes as no surprise that Adobe’s already existing marketing tech strengths provide Marketo an edge over HubSpot.
Keap
- Founded: 2001
- Headquarter: Chandler, Arizona, USA.
Are you seeking a marketing automation tool that can help your business garner more leads and customers? Look no further; Keap is the tool you need to expand your business that’s been catering to the needs of 125,000+ customers.
It offers a platform for sales and email marketing and offers products related to CRM and eCommerce.
Plus, the platform makes sales operations smooth and straightforward by enabling communications, invoicing, and billing – all in one place.
Also, the company won the 11th annual best in biz award for SMEs’ product of the year in 2021. The best thing? Keap offers a 14-day free trial, so you can see whether the solution is working out or not.
What’s more, Keap’s CRM comes with a complete suite of eCommerce tools, including order history, customized storefronts, and plenty more.
In a nutshell, Keap is easy to use and offers its users greater flexibility, especially with marketing campaigns.
SAP
- Founded: 1972
- Headquarter: Waldorf, Germany.
SAP is a German-based software company that offers ERP (enterprise resource planning) software. The company has over 105,000 employees and generated a revenue of €27.3 billion as of 2020.
Also, SAP offers supply chain management, customer relationship management, supplier relationship management software, etc.
The company also offers a marketing cloud platform that comes under the term “Customer Experience.” SAP’s CRM comes with an integrated suite that not only helps you manage everything from one single place but also provides chatbots to interact with customers on social media and messaging apps.
Automated workflow, lead management, analytics, contact management, integrations, and interaction management are the robust features offered by its CRM.
Plus, the company’s customer base surged to 17,500 for its SAP S/4 Hana suite as of the 3rd quarter of 2021.
SAP made numerous changes to deepen partner-customer engagement as of May 2021, contributing to its increased competitive edge over HubSpot.
SugarCRM
- Founded: 2004
- Headquarter: Cupertino, California.
Do you wish to take your sales team to a whole new level and willing to make some investment? If yes, then SugarCRM is just the right platform for your business.
It’s a software company that offers web applications and customer relationship management systems. Plus, the company’s functionalities include several products such as marketing campaigns, social and mobile CRM, reporting, sales-force automation, etc.
Also, SugarCRM was ranked 1st in CRM Emotional Footprint Awards as of 2021 by Software reviews.
Plus, it offers the best built-in CRM features along with the open canvas for designing new CRM apps customized to your specific business needs.
Using SugarBPM system drop-n-drop UI, you can evaluate and approve quotations and create emails in merely a few clicks.
All-in-all, SugarCRM offers a feature-rich platform that caters to the need of all.
Pipedrive
- Founded: 2010
- Headquarter: New York, USA.
Pipedrive offers a CRM platform that includes robust tools for managing sales operations and marketing.
The deal-driven CRM platform focuses on providing its users with customer relationship management tools in 175+ countries.
Plus, the system allows users to track and manage their calls and emails as well as synchronize their schedules over several devices.
Web forms, activity reminders, sales pipeline, segment leads, etc., are some of the features that come with its CRM system.
Also, the company hit $65 million in revenue as of January 2022.
The platform’s interface is easy to use and offers greater customizability and efficient marketing tools, helping small businesses to thrive.
Are you seeking CRM with dedicated features at an affordable price? Pipedrive might fit the needs of your business. That’s because it’s one of the cheapest yet most powerful alternatives to HubSpot’s tools.
ActiveCampaign
- Founded: 2003
- Headquarter: Chicago, Illinois.
Unlike other software-as-a-service companies, ActiveCampaign is exclusively built for creating email marketing campaigns.
The platform enables you to alter multiple conditions (allowing you to create conditional content, and this level of customizability adds more layers of control), automate follow-up campaigns, and more, all within the flow-chart style editor.
The company offers a robust CRM platform that makes seamless task automation between marketing and sales.
Features such as drop-n-drag email builder, contact & lead scoring are some of the most appealing ones.
Also, ActiveCampaign comes with calendar task synchronization with Google Calendar, Outlook, and Apple Calendar.
What’s more, the platform not only provides you with automation reports but also offers metrics for both trends and contacts, giving you a track of insights.
On top of that, you can get the lite plan for only $17 per month.
Adobe Marketing Cloud
- Founded: 2012
- Headquarter: Mountain View, California.
Adobe has had a reputation of being the “go-to” software for all stripes of creativity.
Almost everyone, including photographers, web designers, and illustrators, rely on Adobe products: why? That’s because they are THE BEST.
Adobe decided to enter the world of digital clouding solutions (marketing software)in 2012 with the acquisition of Omniture.
It has come up with a marketing automation solution that is both easy and agile. The platform offers eight solutions, including media optimizer, primetime, campaign, experience manager, audience manager, social & target, giving users what they want.
Adobe marketing cloud can be the best solution for large enterprises or individuals who are already familiar with Adobe products.
Takeaway
So, you see, there are plenty of options that you can choose from. We can’t tell you which one you should choose, or even you should pick one at all.
For instance, some solutions are easy to use but don’t come with a dedicated feature suite. Whereas some offer automated email marketing and can crank out detailed analytics, those things might not attract small businesses.
That’s because the final decision boils down to your budget and the features that you value the most.
Also, make sure you have already mapped out a marketing strategy before opting for a marketing automation solution. That’s because you get out what you put in.
