What is Brand Reputation The presence a certain brand has in its target market, and the manner in which its clients and consumers react to its presence is the reputation of the brand. It is perhaps the single most important factor that keeps a brand running and able to compete in the market. This is true for brands that have …
Google LLC formerly Google Inc. is perhaps one of the best-known names in the entire IT spectrum. Founded in 1998 in California, they now serve worldwide in various industries such as cloud computing, software and hardware, advertising, and various internet related verticals in general.
What is a 360° marketing campaign? 360° marketing is a form of holistic marketing that spreads across multiple platforms, using a mix of brand elements, but catering to a singular central idea. In other words, when a brand employs a marketing strategy that covers television, internet platforms, billboards, product packaging, and other traditional media; and all these campaigns are tied …
It is a store owned by a retailer organization which features products of a wide range. These products are usually categorized as per their types, and sometimes departmental stores are based on the type of product itself. For example, a departmental store may feature food items, clothing, stationery, cosmetics, etc.; or it may feature a variety of only one of …
Ecommerce or online shopping is one of the most rapidly bludgeoning industries to have come up in recent times. This success is owed to a variety of social and technological factors that have aided the online shopping mechanism. And as a result, most distributors and retailers are making their products available online through eCommerce portals. In this article we will …
An Introduction In 1995, global conglomerate Cadbury Schweppes bought Dr. Pepper followed by the acquisition of the Snapple Beverage Group in the year 2000. Eight years later, Dr. Pepper Snapple Group (DPSG) emerged as a standalone company listed on the New York Stock Exchange. This occurred as a result of a spin-off by Cadbury Plc, the holding company of Cadbury …
Sales promotions are basically marketing techniques that allow a brand to attract more customers towards a certain product or towards the brand itself. All industries and businesses indulge in providing such promotions as it suits their customer base, and it is largely done to provide customer satisfaction apart from stock clearance. Examples of Sales Promotions Here are 10 examples of …
Coffee is an age-old drink that is popular across the world. Originally made from the mixture of coffee beans and hot water, the beverage can now be found in many forms. It has almost become an integral part of human society and there are various political, economic, sociocultural, technological, legal, and environmental factors that ensure this billion-dollar industry thrives on. …
China is one of the largest markets that exist in the current world, due to its sheer population. This makes the country a highly attractive market for the foreign brands. However, this market is constantly shifting due to various factors. In this article we will analyze the factors that affect the country of China as a whole. These will include …
Red Bull is an Austrian energy drink, famous for being the first of its kind. The brand is used by almost 1/4th of American consumers and is a well-known name in the beverages industry. Founded by Dietrich Mateschitz, Red Bull has a 4-decade history of innovative marketing strategies that has kept the brand alive and constantly growing. In this article …
