The hotel industry, otherwise known as the hospitality industry, spans across a large range of service sectors. It is not only crucial towards the tourism industry but it also helps travelers within a country. The hotel industry has existed for centuries. The modern form of hotels can be found in every corner of the globe. And thus, there are various …
As is the nature of time, industries change and adapt to the current business conditions. So too has the banking industry. One of the oldest surviving forms of financial institution banks have been around for a pretty long time. Banks were initially started as a place where people could store their riches comfortably and safely. Today, banks have developed into …
What is Holistic Marketing? Marketing is a highly diverse field that can cater to any business persona or industry. When a brand tries to market itself by using all of its different aspects into one singular campaign and spread it across different mediums, it is known as holistic marketing. It is a rather non-traditional marketing approach and it is considered …
What is Network Marketing? Network marketing (also known as multi-level marketing) is often wrongfully associated with the pyramid structured schemes but its functionality is a little different from pyramid structure organizations. It is a direct selling method where the company’s products and services are sold by the group of independent salespeople, these people create and manage a link or chain …
Tourism has seen a boom in recent times. This has a lot to do with the rising economic capabilities of the middle class. Human behavior has also changed towards being more extravagant through traveling. But there are many factors that affect the tourism industry globally and there are threats to it as well. Tourism is one of the primary aspects …
The very fact that this piece begins with two iterations of the same question signifies that this is not an easy one to answer. Traditional definitions of entrepreneurship define the term as the act of starting and scaling up a business from scratch. While this is essentially true, the modern connotations attached to this word have taken on a whole …
What is Integrated Marketing Communication? Integrated Marketing Communication or IMC is a marketing strategy that aligns and interconnects the various platforms and communication channels to create a singular branding message. Through the use of an IMC approach towards marketing, a brand can achieve a variety of competitive advantages. The IMC approach is targeted towards achieving maximum brand awareness through marketing …
Sainsbury’s is a London based supermarket chain that has been active since 1869. For a long period, it was the largest supermarket chain in the country and currently it is one of the largest with over 1500 stores across the UK. Over the years, the brand has survived in the face of stiff competition through various market techniques. In this …
Founded in 1998 in California, Google is one of the largest IT conglomerates to have existed within the IT sphere. The company currently holds a leadership position in various internet-based industries throughout the world. These include industries such as search engine, cloud tools, operating systems, and other software and hardware. Among these the brand is most likely known for their …
What is the Marketing Research Process? Every business collects data from their target markets to be able to create strategies and business plans that will succeed. This process is collectively known as marketing research. It involves the planning, collection, and analysis of market data based on certain goals that the company wants to achieve. It is the basic plan a …
