Founded in 2010, Stripe (payment infrastructure for the internet), a developer-friendly digital wallet, has become one of the most popular payment processing solutions in the merchant services industry. The company was ranked 2nd on Consumer News and Business Channel Disruptor 50 list for 2021. Also, Stripe has quickly garnered dominance in the market. That’s because it’s a full-stack payment processor …
Marketing campaigns are always very handy, especially when businesses are aiming for customer acquisition and want to reinforce their positioning in the market. A winning marketing campaign imparts identity, emotion, and personality to the brand. The best part? A successful campaign has the power to strip up emotions and can influence buying decisions. However, creating a successful and winning campaign …
Until a few years ago, gaining customer loyalty wasn’t much of a hassle – you create an incredible product, market it, offer good customer support, and DONE. You have just got a loyal customer base. However, technology is leading, and everything going digital has made customer retention strategy harder than ever. Customer loyalty programs have evolved from passive retain and …
Do you know which factors significantly impact the customers’ buying decisions? Any guess? Well, it is definitely not social media marketing. Rather, 92% of customers look forward to their peers for recommendations or reviews about a certain product or service. Now, what does that mean? The answer is simple; word of mouth is still the strongest medium of marketing. Businesses …
Is it possible that you just launch a startup and things start working for you? This could have been possible 100 years ago, maybe? But today, that is just a dream. Today, a business cannot even survive without doing all the homework let alone thrive. The homework means market research, choosing and studying a target audience, and conducting a thorough …
With over two billion users in 180 countries, WhatsApp is one of the most popular messaging apps around the globe. New features are released every few months by the company so it can stay on top. However, not everyone is happy with WhatsApp’s recently updated privacy policy. The company has faced a massive backlash from users all over the globe. …
Spotify, a music streaming platform, is no less than a heaven for music lovers all across the globe. The company started its operations in 2006 in Sweden. Originally, the formation of this company was a response to the growing piracy issues in the music industry. Spotify became a huge success as the organization expanded to 79 different markets. Right now, …
How do you achieve your yearly organizational goals? Do you just set an annual figure and start chasing it blindly? Or, do you set semi-annually, monthly, weekly, or even daily milestones? Which one is the right way to achieve your long-term goals? Obviously, setting short-term goals is a better approach to achieve bigger targets. Moreover, you also need a strategy …
Insta is what Generation Z calls it, was created in 2010. With over 1 billion active monthly users, it has become one of the most popular social media apps in the digital world. Almost 81% of users report that the platform is very handy when it comes to exploring services and products; it has so much to offer both the …
A single-product business may find it easier to advertise or market its product. In fact, even if a brand is selling two or three products, marketing will be a little easier because the think tank will have to focus on one product or service. On the contrary, what if a business is selling multiple products of different types? What if …
