They say, “Customer is the king,” and it is safe to say that these words are actually valid to a great extent. It is your customers who bring you business, and as a matter of fact, your customers are the biggest source of free marketing of your products or services. “Customer is the king” narrative also implies that satisfying your …
Technology is an integral part of our life now. Your electric brush, beard trimmer, the toaster you use to make those yummy French toast, your mobile phone, air conditioning system, your car, the laptop you work on, the projector you use for a presentation, and the coffee machine that keeps refilling your cup is all technology. It is no secret …
A product usually goes through different intermediaries before it is available to the end consumers. It is almost impossible for manufacturers to sell their products directly to customers. For example, a bread manufacturer cannot expect people to travel miles just to get a pack of bread. This is where retail stores come in a place that makes a product available …
Communication is an integral element in human life. Be it words, texts, gestures, emotions, facial expressions, or sounds, humans living in a society communicate one way or another. A person receiving a letter from Credit Card Company is a communication. A long list of emails in your inbox is a form of communication, even if you don’t reply to them. …
As a consumer, you generally buy two types of products, including; Intended/expected to last for months or even years, such as mobile phones, laptops, furniture, etc. Consumed relatively quickly, and they are not durable, such as food, soaps, bakery items, toiletries, etc. The second type falls in the FMCG or “fast-moving consumer goods” category. FMCGs are of different types and …
Founded in 2012, Carvana is one of the largest online car retailers based in the outskirts of Arizona. Did you know that it was the first company that introduced vending machines for vehicles? Yes, Carvana has been revolutionizing the automotive industry with its innovative offerings. Also, the company known for its coin-operated vending machine made it to the 2021 Fortune 500 list. …
Businesses nowadays develop hybrid marketing plans to promote their brand, products, or services. Any marketing plan that doesn’t include advertising or promotion through media has minimum chances of succeeding. That’s because media coverage is one of the strongest marketing channels as it helps reach a bigger audience. While talking about media coverage, the press release is a highly effective route …
Economies cannot thrive without entrepreneurship. Entrepreneurship results in the overall well-being of a society because it spreads economic power to more and more hands, thus helping more people secure a place in the future. Entrepreneurship is a driving factor in creating more job opportunities for people, building new businesses, developing new solutions, reducing monopolies, and making the market more competitive. …
Just about a decade ago, the world used to run on a 9 to 5 work culture, and many of us were part of it. However, in the past few years, especially during the covid-19 lockdowns, the corporate culture has taken a “forced” turn—work from home. The change in organizational work culture started before the covid-19 pandemic when businesses focused …
Making a great product is never enough—you need to preach it everywhere. How would you know about the Apple if they hadn’t spread the word in the market? Even the service providers or freelancers cannot excel a single bit if they don’t tell people why they are so good. In simple words, you need to market anything you want to …
