YouTube is owned by Google and is the second most used search engine for video content. It’s a favorite platform for the masses that has content for everyone. You can search for entertainment, learning resources, fashion, media, and business. One of the main reasons for YouTube’s popularity is that it’s a ‘’Video only’’ platform. People love watching, commenting, and sharing …
There are three types of business models. One sells physical (tangible) goods, the second sells services (intangible) goods, and the third combines services and physical goods. Depending on the skills, capital, and resources, a business pursues any of the three models. Service in business can be described as an activity or a task performed to benefit customers (B2C) or other …
Blog marketing, or blogging, is a popular way to attract potential customers by publishing valuable and exciting content on your website. At first, blogs were considered online journals where people talked about their personal life and interests. Today, blogs are written on more sophisticated topics such as business, politics, news, music, food, parenting, etc. The number of blogs has increased …
Companies constantly work towards building marketing strategies to increase their bottom lines. Businesses use multiple marketing strategies every time, but every company must find a way to identify its target market; this is how the process starts. You should know your target market to understand your customer’s needs, buying patterns, behavior, and preferences. Target audience is the purpose of your …
Stepping into the year 2023, it’s undeniable how fast technology has been evolving, especially after the rise of COVID-19. Experts think that this phenomenon won’t slow down. Instead, it will increase to bring new emerging technologies in 2023 and the years ahead. Not all technologies are sustainable. With every innovation and discovery in this field, experts are continuously updating technologies …
Even a few decades ago, businesses were mainly about blindly selling products. Things have changed; marketers today believe that marketing is not only about promoting products and services, and the credit mainly goes to Kotler. It was Philip Kotler, a visionary economist who is also known as the “Father of Modern Marketing,” who changed the world’s perspective on the advertising/marketing …
It is no easy feat to make your customers familiar with your product, service, or brand. Things get even more complicated when you are a startup with limited resources compared to the industry giants. Even if your product is on par with the more prominent brands in terms of quality, you must take other measures to stand apart from the …
A customer might feel happy about the fact a product exists out there made just to satisfy their needs. It sounds as simple as it can be. However, in reality, a product has three categories; core, actual, and augmented. The first and most important part of product formation is its core, also known as the core benefit. As the name …
Businesses need an acceptable set of rules to operate sustainably. Here, it’s essential to differentiate between the word “rule” from “law.” Laws (must follow) are made by governing bodies, and failing to abide by them can have serious consequences, such as hefty fines and penalties. Whereas rules are a set of principles businesses outline to operate in society acceptably. These …
Although cartoon characters have existed for almost a century, they never go out of demand. It is remarkable how these animated characters add joy and entertainment to people’s lives. That is why the global animation market is soaring high due to its growing popularity. However, do you know building a cartoon character is not just some graphic work? An incredible amount of …
