A marketing interview can be overwhelming when you’re unclear about the questions you will be asked. This sense of mystery can cause stress and hinder your performance. However, there’s good news. Each marketing interview has some questions that are almost similar. However, each interview is likely to have variations of these questions. You can learn about these marketing questions to …
Setting up and taking a business from break-even point to profitability is no easy feat. Research suggests that 90% of startups are likely to fail. Even though the reasons for failure can vary, the lack of an efficient and comprehensive business strategy is definitely one of the reasons. The term “business strategy” is not new to most of us. But …
According to a study, 76% of people who write achievable, measurable, and time-specific goals find success, compared to the 34% who don’t write them. This statistic underscores a core principle and goal-setting technique that has repeatedly proven successful, called SMART goals. SMART goals help you break down a bigger goal into smaller tasks, track progress, stay accountable, follow a timeline, …
An effective business plan can bring a whole list of benefits to your company. It assists you in turning your business goals into reality by providing the team with actionable tactics, the right direction, and a lot more. A marketing strategy is one of the crucial components of the said plan; organized marketers are 7 times more successful than competitors having no …
Curating trend-worthy content is indeed a demanding task. From choosing the right image to the perfect backdrop to high-quality audio to transition videos and whatnot – it takes a lot to create such content. However, putting up the captions that go with your posts and reels is one of the most challenging tasks. There are times when you are all …
Have you ever felt drawn to a product after watching an advertisement on social media or in a magazine? If yes, that means the advertisement struck a chord somewhere that connected with you. For example, a working mother comes across an advertisement showing a woman just like her, getting through life and passing all the obstacles with flying colors. That’s …
AI marketing tools have existed for a while, but their demand skyrocketed in 2022. Whether a solopreneur or entrepreneur, you want valuable data insights to understand your customers and competitors and make profitable business decisions. AI marketing tools are software that use artificial intelligence to collect and interpret data like customer behavior, product reviews, competitor analysis, etc., at lightning speed …
Why do entrepreneurs work so hard to find a customer segment to sell their products when they can sell them to everyone? Well, it’s because businesses don’t operate in an ideal world. Hence, they don’t have the means and budget to market their products to everyone. Even before companies sell their products, a marketing cost is attached. This initial marketing …
Growth marketing focuses on creating personalized experiences for customers based on data insights. The term growth marketing surfaced a decade ago. However, the traditional marketers took it for another fad that would soon disappear. Indeed, they were mistaken. Today, businesses across all industries hire growth marketing firms or individuals to grow their customer base, revenue, and product research. The digital …
Wholesale food suppliers play a pivotal role in the food supply chain. They sell high-quality products in bulk to outlets and retailers. Wholesalers mostly sell products in huge quantities, but they usually charge low prices by achieving economies of scale the more the production, the lower the cost. Food wholesalers act as middlemen between retailers and customers. They mostly take …
