What is the most prominent thing you see while going to the office or on a road trip? Of course, there are a lot of people and vehicles too. But do they catch your attention? Probably not; then what is it? Well, one thing that really captures our attention is those eye-catching billboards, aren’t they? Yes, billboards are one of …
“I don’t use social media.” The chances of you hearing this statement are very bleak, especially if you belong to a developed or developing country. Facebook, Instagram, Twitter, Linkedin, Tiktok, etc., are becoming household names now. Marketers or advertisers use these platforms for different advertising or marketing campaigns. Similarly, consumers use these platforms for social interactions, entertainment, search for trends, …
Businesses practices have changed dramatically, and so has consumer behavior. Not only do the consumers have more awareness about their needs, but they have “countless” options to choose from. Furthermore, consumers continuously interact with brands almost throughout the day. So, what should or what can a business do to stay in the game? Obviously, when a consumer has so many …
You may not believe it, but an average American sees more than 6000 ads every day. Shocking, isn’t it? But it is a fact that the fierce business competition in the United States means a consumer will have so many options to choose from. Consumers compare different products, i.e., their benefits, prices, etc. Now, if you have a startup or …
The importance of a reality-driven and well-thought strategy is vital in every important thing we do, let alone in a business. Any business in the 21st century succeeding without a corporate plan would be a miracle, and you cannot leave your investment in the “hands of a miracle.” Yes, your business needs a marketing strategy to make things happen. A …
Advertising is not easy by any means, especially when you have “restrictions.” Yes, a lot of companies have to face restrictions from state or federal governments. For instance, many countries don’t allow the direct advertising of alcohol. Now, what happens when a company cannot advertise directly in a specific area? Such companies use indirect channels for advertising their products or …
Advertising your business “effectively” is the most challenging thing nowadays. It is mainly due to fearsome competition and changing advertising/marketing trends. Advertisers and marketers usually find it hard to optimize any advertising/marketing channel and get the best out of it. However, there is still an advertising channel that is not only effective but it is worth investing in. Yes, we …
What do you do to advertise your startup? Of course, you will look forward to advertising it in your local newspaper, get help from advertising billboards, and may distribute your brochures. But is that it? Well, if it were the 1980s, this would have worked nicely for you. However, this is the 21st century, and you simply cannot advertise your …
How great would that be if you, as an entrepreneur, could avoid all the fuss and get highly-rewarding clients? This might sound a bit unreal, but it is not. It is just a simple rule you have to follow, “work smart, not hard.” Wasting your time on massive marketing campaigns and trying to sell to unqualified leads can be frustrating. …
Imagine you have launched a coffee shop and advertising your business in the most effective way possible. Of course, if your marketing campaign is good enough, you will definitely attract customers. Alright, you got them coming and served them what you think you are best at. However, you started realizing that you haven’t seen any “returning customer” yet. How is …
