Experts have defined marketing differently, but as the marketing practices have evolved, one thing is for sure; Marketing Is Nothing Without Innovation. A few decades ago, a business would start selling a product a people used to buy it. Why? One, there wasn’t a lot of market competition. Two, consumers didn’t have much awareness about the products, brands, and “what …
What works for you may not be effective for others, and what works for others may not a good enough for you. Yes, this is how it works in every field of life, including business. It is simply impossible for every organization to follow the same business model or marketing strategies. Different corporations and brands use different types of marketing …
“Think Different,” the slogan of one of the most popular and highest-grossing smartphone companies- Apple, is a perfect example of how to represent your brand. Apple has gained formidable respect, fame, and trust in the global market because of its unparalleled innovation and creativity. Apple says, “think different,” and they exactly produce what they preach. A slogan represents your brand …
What is the most important factor that comes to your mind when you think of investing in something? Or when you decide to start a business? Or a marketing campaign? Well, I cannot think of anything else except for the “effectiveness.” You always ask yourself, “Will this be an effective investment”? Or “is it going to be an effective marketing …
The core objective of marketers is to “spread the word.” That is, let people know about your brand, product, or service. Print advertising, social media marketing, and all other marketing strategies boil down to one integral element- LET THE PEOPLE KNOW ABOUT WHAT YOU SELL. Nobody is questioning the effectiveness of all these campaigns, but there is a form of …
A business stands on various pillars, and if one falls, the business will collapse. Marketing is one of those pillars which can make or break your business. So that means you need talented and expert professionals who know how to market your brand. However, the next question is, how are you going to solve your marketing needs? Do you want …
“Wisdom,” says, “if you want to go big, then prepare early.” Holidays are coming, and the preparations have already begun despite the fact that the covid-19 pandemic has jolted the economic activities around the globe. But, are you, as an entrepreneur, ready to create and implement your holiday marketing strategy? The corona pandemic has not only severely affected the economies …
Who can forget the iconic ALS ice bucket challenge back in 2014? In fact, it was the most famous hashtag/trend on Twitter and other social media platforms back then. But, what exactly was the ice bucket challenge? How did it get so viral? Was it the luck factor or something else? The ice bucket challenge was a marketing campaign to …
Realistically speaking, it is impossible for any business to satisfy every single customer, no matter how good your product or service is. That means every business is most likely to get customer complaints. Now, the ball is in your court; if you can offer solutions to those complaints, you have turned a shaky customer into a happy customer. Otherwise, a …
If we had to rank some of the most in-demand skills, then marketing would certainly top the charts. The highly competitive business markets have left businesses with no choice but to maximize their marketing efforts. In simpler words, a business cannot thrive without solid and effective marketing. Alright, now we know that marketing is as important as “paying your parking …
