When you’re launching a product/service into the market, then you have set its right pricing. It shouldn’t be too high and low depending upon, and freemium is also one of the pricing strategies. Today, we’ll discuss the freemium pricing strategy, its types, and pros and cons. What is Freemium Pricing? Freemium pricing is a combination of two terms; premium and …
Businesses and companies use various methods to determine the price of their product. Usually, they set the price based on the cost of production, and add some profit margin, and then it’s a sale price. Some other businesses set the price long before knowing the cost of the product. Today’s we’ll discuss target pricing strategy, why businesses follow it, its …
The first and foremost objective of any business is to grow and earn profit. When they start making a profit, their next goal is to stabilize their earnings. That’s what stabilizing strategy is all about. Today, we’re going to discuss stabilizing strategy, its types, and examples. What is Stability Strategy? The stability strategy is the business strategy of any corporation …
The purpose of planning and strategy is to maximize business productivity and growth. That’s why companies develop corporate strategies. Today, we’re going to discuss corporate strategy, its types, components, and examples. What is Corporate Strategy? The corporate strategy follows the portfolio approach to make a decision where you look at all of the company’s businesses and analyze how to generate …
Growth is something that all businesses and companies want. When we say growth strategy, it isn’t just a plug that gives you immediate results. It’s a process of creating a team and organizing mindset. Ryan Holiday says about growth more of a mindset than a toolkit. Today, we’ll study growth strategies, definitions, types, and examples. What is Growth Strategy? A …
Businesses and companies hope to succeed in their business. But what if the new business units don’t deliver the expected results, there should be a contingency plan of getting rid of that unit. That’s what divestiture strategy is all about. Today, we’ll discuss divestiture, its types, and reasons with examples; What is Divestiture? Divestiture is a process of shutting down …
Businesses and companies allocated marketing budgets and launch promotional campaigns to increase their sales and revenue. When the marketing campaign doesn’t deliver the expected result, then there’s no point in spending resources. Today, we’ll discuss harvesting strategy, definition, types, and examples. What is Harvesting Strategy? A harvesting strategy is a plan and management decision to reduce all the marketing expenses …
The goal of any business or company is to develop a product or service and then launch it in the market. Today, we’ll be discussing various types of products with examples. Types of Products Marketers perceive products as something that they’re going to offer in the market. However, they categorize the products into two broad categories; consumer products and industrial …
The focus of many entrepreneurs and new businesses is to grow and increase their revenue. However, they rarely think of the contingency plan that how they would close down their business if things don’t work out. Today, we’ll be discussing business exit strategy, its types, and importance; What is Business Exit Strategy? A business exit strategy is when you strategically …
Studying the market trends and the competition level is important for businesses because it helps them to lay out their future strategies. Therefore, they use various tools and methods to achieve their goals. Industry analysis is the same process. Today, we’ll discuss industry analysis, its types, examples, and guide. What is Industry Analysis? Industry analysis is a market evaluation tool …
