Zoom has become the most popular application ever since the lockdown and the trend of work-from-home and homeschooling. It has attracted the attention of many people across the world. Eric Yuan established the company in 2011, and he was the former vice-president of Cisco Webex. Initially, the company started operating under the name of SaaSBee, and the founder changed it …
The retail industry comes in various forms ranging from digital storefronts, tower squares, and coffee machines to departmental stores. It plays a significant role in the growth of a country’s economy. A healthy economy would suggest high production and consumption, and it happens due to the concentration of retailing. Retailing comprises all the activities of the company dealing with the …
Personal selling strategies play a significant role in establishing a relationship with customers. Marketers and sales staff employ the personal selling approach to convince customers about the benefits of the products/services. Today, we’ll discuss 5 effective personal selling strategies that actually work. What are Personal Selling Strategies? Personal selling strategy comprises face-to-face meetings with customers and convincing them into buying …
Many people have a trusting relationship with our friends, relatives, and loved ones; and their testimonies, reviews, recommendations, and social media referrals influence us. When a company follows referral marketing as its business strategy, then it helps the company to differentiate itself from the competitors. Today, we’ll discuss the top 10 major benefits of referral marketing. What is Referral Marketing? …
If you want to improve your marketing approach so that you could better analyze the needs of your target market. The 7 Ps of service marketing would help you to increase the customer satisfaction level and brand awareness. They also help you to better organize your marketing plan. What is Service Marketing? The focus of service marketing is to offer …
There are many strategies available when it comes to increasing the growth of your business by attacking the competitor. The attacking strategies tell you the best way to approach your competitors and take away their market share. Today, we’ll discuss what is flanking attack strategy is in detail with examples. What is Flanking Attack Strategy? The flanking attack strategy allows …
Microsoft is the world’s leading American tech company specialized in operating system, office software suits, cloud computing, devices, applications, and hardware products. Paul Allen and Bill Gates laid the foundation of the software company in 1975. The headquarter of the software company is in Washington, USA. Microsoft’s main products and services are MS Office Online, MS Money, MS Office 365, …
LinkedIn is an American employment-oriented and professional networking platform. Reid Hoffman was the founder of LinkedIn and he established the platform on May 5, 2003. It went under the ownership of Microsoft in December 2016. The company headquarters is in California, USA. The total number of users of LinkedIn is 800 million as of 2021, and the monthly active users …
Businesses and companies are realizing the significance of affiliate marketing in the strategy. It allows them to promote their product in a short time, with low effort, and a limited budget. It would guarantee high business growth, brand awareness, and a high return on your investment. Today, we’ll discuss the advantages and disadvantages of affiliate marketing. What is Affiliate Marketing …
Businesses and companies use various strategies to attack their competitors, where the attacking company actively targets the defender company. It often happens when a company enters the market. Today, we’ll discuss the frontal attack strategy; its types, pros, and cons, and examples. What is Frontal Attack Strategy? A frontal attack strategy is when a company directly targets the market leader/s. …
