Micro Marketing Explanation with Examples
Micro Marketing can be defined as an activity used to market products or services directly to targeted groups of individuals based on specific information that has been collected about them.
Author: Ahsan Ali Shaw
Niche Marketing – Definition & Explanation with Examples
Niche marketing can be defined as channelling marketing efforts and strategies towards a pre-defined market segment of a population. Through using niche marketing strategy, the business can specialize and will be able to attract more profitable customers.
Mass Marketing – Definition, Pros, Cons & Examples
What is Mass Marketing? Basically, mass marketing is a strategy which is directed towards attracting a huge portion of the audience. It aims to address the highest number of potential customers while ignoring niche demographic differences. The strategy involved in this type of marketing strategy focuses on a higher volume of sales at lower prices so as to obtain maximum …
Psychographic Segmentation Definition with Examples
What Is Psychographic Segmentation? Psychographic segmentation divides potential consumers based on their interests, personalities, lifestyles, activities, and other similar factors. This kind of market segmentation is done to cater to consumers with similar likes and needs and offer them something they value. Using this segmentation, companies target different messages to different customer segments for a single product, highlighting the product’s …
Demographic Segmentation Definition Variables Examples
Demographic segmentation divides the market into segments based on variables like age, gender and family and offers the product and services that satisfy their mutual needs. This marketing tutorial explains market segmentation variables and examples
Geographic Segmentation Definition Examples & Variables
What Is Geographic Segmentation? Geographic segmentation is a process of grouping customers based on where they live. Companies segment their target market geographically when needed to focus on a specific area. Geographic market segmentation tends to optimize the marketing strategies of a business by matching products and services to different regions, cities and countries where the customers live. All of …
PESTLE Analysis of Airline Industry
The recent era of economic depression shook all industries and airlines’ industry was no exception. Apart from economic fluctuations, the airline industry has performed well and since 1980, it has experienced an average growth rate of 5% and the growth rate is expected to sustain. Nevertheless, there are various challenges that the airline industry faces which includes high operational costs, …
PEST Analysis of Healthcare Industry
The healthcare industry depends on evaluating existing and impending legislation, changes in market and economy, societal changes over time and technological advancement. Political stability is always an important factor, change in governments can affect the healthcare sector and general people as well. The healthcare industry is the fastest growing industry in the economic system of any country. This industry is …
Market Segmentation Definition, Levels, Types and Examples
Market segmentation is a process of aggregation of potential buyers based on common preferences, need and wants. These Strategies make it easier to target and personalize marketing campaigns.
Technological Factors Affect Business Environment
Due to utmost dependence on equipment, technological factors have more effect on business environment and success globally than ever before. Strategic leaders always look for technological advancement so that can change business transformation.