Author: Ahsan Ali Shaw

Co-branding refers to the utilization of two or more brands so as to create a new product. This can be of the same company or from two distinct companies. The underlying brands of the new brand help each other in achieving the purpose of the newly created brand.

Brand loyalty is a pattern of consumer behavior through which consumers tend to get committed to a specific brand or product and make repeat purchases over time.

Market Positioning Statement Definition Market positioning statement is a description of the target market and is a situation which determines how the company wants the market to perceive its offerings. Positioning statement is an internal tool for marketers. Every marketing and product related decision needs to be in alignment with the positioning statement. A good positioning statement maintains focus on …

Sonic branding refers to the sound of a brand. It is also known as sound branding, acoustic branding and audio branding.  This type of branding strategy involves using sound so as to reinforce brand identity. Popular examples of sonic branding include McDonald’s, Nokia and Windows.

Market positioning strategy refers to the perception of consumers towards a brand in relation with other similar brands. It is a process of establishing an identity or image of a product or brand so that it is perceived by consumers in a certain way.

A brand name is an element which allows customers to identify and differentiate the brand from other products. Choosing a brand name requires careful consideration as it represents the key concept of the product or service in an economical and efficient way.

Segmentation Targeting and Positioning (STP) is a strategic approach to modern marketing techniques and demonstrates a link between the overall market and how any business plans its marketing activities to compete in that market.