What is Ambush Marketing? Perhaps you’re wondering what could be the “definition of ambush marketing,” it also goes by the name of hijacking, predatory ambushing or coat-tail marketing. Ambush marketing is the process of hijacking the advertising campaign of some other marketers to compete and get more exposure to your product or service. Jerry Welsh, an American strategist, is the …
In 2016, a period when environmental movements were at its peak, Fabriko, a clothing company was planning to expand its business online. It was offering eco-friendly clothes, but the online market was crowded with competitors and the company wanted to make its name. However, the company came up with the unique idea of shipping the product in the tote bags …
What is Mobile Marketing? Mobile Marketing is the process of approaching your potential customers on their mobile smartphone devices via SMSs, MMSs, E-Mails or sending some other notification. There was a time when people used to need a desktop computer or a laptop to check email or ordinary browsing. Nowadays, you can perform the same function on your mobile smartphones. …
What is Referral Marketing? Referral Marketing also goes by the name of word-of-mouth marketing, as the name suggests that it’s a type of marketing strategy where customers share their experiences about the product, good or bad (mostly good), with their friends and social circles. Referral marketing has a deliberate influence, it doesn’t matter whether the marketer gets himself involved in …
Brand extension (brand stretching) is a marketing strategy that uses a company’s existing successful brand name for a new product or modified product in a new category. The brand extension strategy helps the company to extend and move the brand to another category. Example: Dettol – Dettol bath soap, Dettol sanitizer, Dettol shaving cream, Dettol liquid hand wash, Dettol liquid …
What is Coworking As the name implies coworking means working together; it is not just limited to sharing offices, stationary, and workspace cost. It is the place where you have a sustainable environment of collaboration, productivity, and a sense of community of the like-minded people. It’s something which you usually see and feel in the environment of corporate offices. The …
About WeWork ‘‘WeWork’’ is an American company that offers shared co-working space to individual startups, freelancers, meetups and other business. The purpose of WeWork is to provide entrepreneurs and individual startups an economical co-working space, where they have an opportunity to work together with likeminded people for the same goal. WeWork works under the parent company by the name of …
Chipotle Mexican Grill also goes by the name of ‘chipotle,’ it’s an American fast-food chain that has been running its business operations in like UK, France, Germany, Canada, and the US. The main products of Chipotle are salad, burrito, tacos, Tex-Mex cuisine, etc. The banding cliché of the company is ‘food with integrity,’ these aren’t only just branding words. The …
What is Mobile Commerce? Mobile commerce or M-commerce is the process of conducting online transactions, paying bills, sale & purchase of products, and internet banking by using wireless devices such as mobile phones, tablets, etc. M-commerce has been increasing for the past few years, and security issues have also been resolved along with it. Different companies like Google, Apple, and …
Facebook is a very dynamic social media platform that is not only providing various business models, but it is also very actively involved in the business of advertising and video-sharing industry. Ever since it was founded by Mark Zuckerberg and his classmates in 2004; Facebook has 2.45 billion active users worldwide at the end of 2019. It is one of …
