Introduction Denmark or the Kingdom of Demark is one of the Scandinavian countries and situated in the northwest of Europe. The country shares the border with Germany, Norway, and Sweden. She has a long and brutal history with other Scandinavian and European countries, but it all culminated in the form of the public welfare state and a mixed economy at …
PESTLE analysis comprises of political, economical, social, technological, legal and environmental factors. We’ll discuss how some of these abovementioned factors are helpful for Malaysia, and others are not. Before jumping into the discussion, we should know a little about Malaysia. Malaysia is a Southeast Asian country; it gained her independence in 1957. Kuala Lumpur is the capital of the country. …
Malaysia is a country situated in the southeast of Asia. South Chinese Ocean divides the country into two parts; East Malaysia and Peninsular Malaysia. The national capital of the country is Kuala Lumpur. Thailand, Indonesia, Vietnam, Singapore, Brunei, and the Philippines are the neighbouring countries of her. The population of the country is comprised of more than 32 million people. …
B2C or business to consumer means when a business sells its products and services directly to the end consumers without any intermediary. The businesses and companies that approach customers directly and don’t employ middlemen are B2C companies and businesses. Ecommerce and online shopping have promoted the B2C, where manufacturers and retailers market their products and services directly to the end …
Pricing your product is a very crucial part of the decision making of business after the manufacturing. Entrepreneurs and business owners have different types of pricing strategies to choose from while keeping in mind the overall objectives of the business. Today we will discuss price skimming strategy and how it’s important. What is Skimming Pricing? Price skimming is the strategy …
As we know that a company is an independent legal entity where a group of people who work together to achieve a common goal. A company has many pros and cons like limited liability and double taxation. However, we’ll discuss the types of companies today. Here are some of the major types of companies and their sub-categories as well, and …
Today we’ll discuss the impact of psychological pricing on the decision making process of customers when they visit the market. What is Psychological Pricing? Psychological pricing is the art and process of using the factional numbers instead of the whole figures. For instance, marketers price their products 499/-, instead of the whole number 500/-. Secondly, they capitalize the first digit …
As we know that entrepreneurship is about starting a new venture to gain profit, even though it involves a significant amount of risk, but the entrepreneur takes the risk. Launching a new business is a very common example of entrepreneurship. There are different types of entrepreneur ranging from small businesses to multi-level organization who starts from zero. Simply speaking it’s …
What is Slack Slack is a cloud-based platform that allows people to send and receive instant messages, emails, and notifications by using the single app. In other words, slack is an integration of various miscellaneous platforms into a single one. Whether it’s direct messaging or group messaging, you can do it under one roof. Slack Technologies developed the software in …
What is Consumer Market? The consumer market comprises of those people who are the end-users and they don’t resell the product or service any further. We see products and consumers everywhere in the market. Whenever a person buys a product, then he becomes a part of the consumer market. We can categorize the whole consumer market into four types; retail, …
