What is the purpose of doing a business? One common and logical answer is, PROFIT and this answer is not wrong by any means. When we think about business, the first thing comes in our mind is profit, but does that mean it is that easy to start a business and profits will follow? No, it doesn’t work that way, …
Strategic planning is one of the core ingredients of a successful business. The primary objectives of any business include profits as well as market penetration and market growth. Apart from a good marketing strategy and quality products/services, a competitive pricing strategy is equally important. Introducing low-priced products or reducing current prices to have a better market reach is a fine …
